Senior Growth Marketing Manager (Pharma & HCP)

Blink Health

3d

About The Position

Blink Health is seeking a Senior Growth Marketing Manager to accelerate adoption of BlinkRx’s pharma services among healthcare providers. The role works with provider-facing teams, growth and revenue functions, and pharmaceutical partners to launch new pharma partnerships and grow prescription volume with existing clients. This includes co-branded campaigns with pharmaceutical brand teams and independent strategic marketing initiatives for BlinkRx. The work directly supports revenue and provider engagement across more than 50 pharma partnerships.

The manager develops and executes marketing plans for pharma launches, including multi-channel account-based CRM campaigns, and designs, optimizes, and measures post-launch tactics to increase provider engagement and prescription growth. The role manages client-facing relationships with brand marketing teams, advises them on integrating BlinkRx into their marketing capabilities, and refines launch playbooks and assets. It also creates educational content for healthcare providers, field teams, and pharma partners; develops scalable approaches to strengthen client relationships and meetings; and tests B2B campaigns to generate leads for business development.

Requirements

• At least 8 years of experience, including at least 3 years in pharma or healthcare marketing.
• Deep understanding of pharmaceutical or healthcare industry operations.
• Demonstrated ability to deliver results through growth marketing initiatives.
• Ability to communicate complex value propositions and technical concepts clearly in writing, presentations, and discussions to expert and non-expert audiences.
• Experience using data-driven insights to measure strategic campaigns and A/B test campaigns or initiatives.
• Strong organization and project management skills, including meeting deadlines and clarifying priorities.
• Experience with Salesforce and Salesforce Marketing Cloud or a similar marketing CRM platform.
• Ability to collaborate effectively across business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams.

Nice To Haves

• Experience activating healthcare providers and partnering with pharmaceutical manufacturers.
• Experience supporting business development, account growth, and provider and patient services teams.
• Experience managing internal and external creative teams.

Responsibilities

• Develop and execute strategic marketing plans for new pharma launches, including multi-channel account-based CRM campaigns to activate and engage existing and new providers.
• Design, optimize, and measure data-driven marketing tactics that increase provider engagement and prescription growth for pharmaceutical partners after launch.
• Manage client-facing relationships with pharmaceutical brand marketing teams and advise them on integrating BlinkRx into their marketing capabilities.
• Refine and scale launch playbooks and assets to streamline go-to-market capabilities for new brands.
• Create content that educates and activates healthcare providers, field teams, and pharma partners by communicating BlinkRx’s value proposition.
• Develop scalable strategies to support the client success team in maintaining strong pharma client relationships, including improving in-person and virtual client meetings.
• Develop, test, and iterate on strategic B2B marketing campaigns that support lead generation for the business development team.
• Collaborate with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results.
• Manage internal and external creative teams to deliver high-quality marketing outputs.
• Use data to measure campaign performance and communicate value to partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed