EverHealth - Senior Growth Marketing Manager (Remote, US)

EverCommerce

1d • $95,000 - $115,000 • Remote

About The Position

The Senior Growth Marketing Manager – CollaborateMD is a senior individual contributor and growth owner for the CollaborateMD product line. The role is accountable for the brand’s MQL and pipeline goals, translating product strategy, launches, and campaigns into qualified demand across paid, organic, and outbound channels. It reports to the Head of Growth Marketing and partners closely with Product Marketing, Brand & Creative, RevOps, CollaborateMD Sales leadership, the agency liaison, and other product-line growth owners.

The manager owns demand generation and pipeline performance, paid media strategy and agency execution, organic and AI-search content prioritization, ABM and outbound pilots, customer expansion and advocacy programs, product launches, events, and partner marketing. The role is based anywhere in the United States and may be performed remotely, in-office, or hybrid where near an office. Travel to the Denver corporate headquarters or other North American offices may be required. Applicants must be eligible to work without sponsorship.

Requirements

• At least 5 years of experience in B2B SaaS or Health IT growth, demand generation, or performance marketing, ideally across multiple channels.
• Hands-on experience running paid media programs and managing agency partners, with a record of improving efficiency and lead quality.
• Experience owning pipeline or MQL targets and reporting results to leadership.
• Experience with or strong interest in ABM and outbound programs in partnership with Sales.
• Working knowledge of Marketo, Unbounce, HubSpot, and Salesforce.
• Analytical mindset and a habit of testing, measuring, and acting on results.
• Strong communication skills and experience collaborating across Sales, Product Marketing, Brand, and RevOps.
• Comfort using AI tools in daily workflow.
• Must be eligible to work without sponsorship in the United States.
• May be required to travel to the Corporate Headquarters in Denver, Colorado, or other office locations around North America.

Nice To Haves

• Experience with Clay or similar data enrichment and audience-building tools.
• Healthcare or SMB software experience.

Responsibilities

• Own CollaborateMD MQL and pipeline targets, monitor performance against quarterly baselines, and adjust channel mix and tactics to achieve goals.
• Provide weekly and monthly reporting on funnel performance, spend efficiency, and test results, with recommendations on what to scale, fix, or stop.
• Partner with RevOps to define lead handoffs and lifecycle stages and maintain data quality standards.
• Own the product line’s paid search, paid social, display, and remarketing strategy in partnership with the external paid agency and agency liaison.
• Translate brand priorities, ideal customer profiles, and messaging into agency briefs and hold the agency accountable for efficiency and lead quality, including CPL and MQL-to-SAL conversion.
• Test new channels and campaign formats and recommend whether to scale or stop them.
• Partner with the content team to prioritize AI-search and organic content clusters against the ideal customer profile, and own prioritization and results.
• Review and approve content briefs and blogs for product accuracy, brand alignment, tone of voice, and alignment with CollaborateMD positioning and target audiences.
• Own keyword optimization and retesting on key product pages and track organic traffic and MQL impact.
• Design and run a cluster-based ABM and outbound pilot with CollaborateMD Sales leadership, including target account lists, content as first touch, and multichannel follow-up.
• Build, enrich, and segment target account and contact lists based on ideal customer profiles for personalized outbound campaigns.
• Report outbound-sourced MQLs and conversion by cluster and iterate on targeting, messaging, and sequencing.
• Plan and run expansion and cross-sell campaigns for existing customers in partnership with Customer Success and Product Marketing, using product-line expansion targets.
• Define expansion segments and triggers, such as usage, product fit, and renewal timing, and build targeted email, in-app, and sales-assist programs.
• Partner with RevOps to track marketing-generated expansion opportunities in Salesforce and report on expansion pipeline and conversion.
• Drive customer advocacy by collecting reviews, testimonials, and case studies and making them available to Sales and the brand’s review-site and AEO programs.
• Work with Customer Success and Sales to identify customers for references, referrals, and customer-led content.
• Execute CollaborateMD go-to-market launches in partnership with Product Marketing, owning launch plans and results.
• Own CollaborateMD’s event plan, including pre-event planning and post-event lead follow-up.
• Develop and manage partner marketing programs for the brand.

Benefits

• Flexibility to work in-office, remotely, or hybrid within the country of employment.
• Continued investment in professional development.
• Day 1 access to a health and wellness benefits package, including an annual wellness stipend.
• 401(k) with up to a 4% match and immediate vesting.
• Flexible and generous FTO time off.
• Employee Stock Purchase Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed