EverHealth - Marketing Ops Systems and Analytics Specialist (Remote, US)

EverCommerce

2d • $90,000 - $110,000 • Remote

About The Position

The Marketing Ops Systems and Analytics Specialist is the technical owner of marketing operations systems and analytics for EverHealth, a business within EverCommerce. The role administers marketing automation platforms, data architecture, lead scoring and routing models, and reporting infrastructure used by Marketing and go-to-market teams. EverHealth supports four product lines—DrChrono, CMD, Updox, and iSalus—using HubSpot, Marketo, SharpSpring, and Salesforce integrations. The specialist consolidates product-specific technical work into a unified, product-agnostic function, establishing standards, governance, and automation infrastructure for Campaign Operations.

Reporting directly to the Head of GTM Systems and Process Optimization, the role partners with Marketing leadership, RevOps Analytics, and GTM Systems. It owns technical administration across the MAP instances and their Salesforce integrations, lead intelligence and lifecycle automation, and marketing analytics and reporting. The position also evaluates and uses AI tools to support lead scoring, marketing infrastructure, and reporting, with human review and approval of AI-generated material.

The role may be based anywhere in the United States and can be fully remote, hybrid, or in-office near an EverCommerce office. Travel may be required to the Denver corporate headquarters or other North American offices. Applicants must be eligible to work without sponsorship. The target base compensation is $90,000–$110,000 USD per year in most U.S. locations; final compensation depends on location and candidate experience and expertise.

Requirements

• At least 4 years of Marketing Operations experience, including hands-on administration of at least two enterprise marketing automation platforms such as HubSpot, Marketo, Pardot, or SharpSpring.
• Demonstrated ownership of a Salesforce–marketing automation integration, including building or rebuilding synchronization rules, managing field mapping, and resolving data-flow issues.
• Experience designing lead-scoring models from scratch, aligning models with Sales, and tuning them over time.
• Experience building lifecycle automation and nurture programs, including briefing, workflow development, reporting, and iteration based on results.
• Strong reporting and analytics capabilities, including Salesforce reports, marketing automation analytics, and at least one BI tool; ability to build dashboards and provide insights.
• Understanding of B2B marketing data hygiene, including deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations for healthcare marketing.
• Exceptional communication skills and ability to influence executives and agencies with actionable insights.
• Ability to explain technical concepts to non-technical stakeholders.
• Working knowledge of AI tools relevant to marketing operations, such as LLMs, AI-powered marketing automation features, or predictive analytics tools, gained in a professional context.
• Must be eligible to work in the United States without sponsorship.

Nice To Haves

• Experience operating multiple marketing automation platform instances simultaneously.
• Healthcare or health-tech industry experience, including familiarity with HIPAA marketing constraints, BAA requirements, and healthcare buyer personas.
• Experience with data-enrichment tools such as ZoomInfo, Clearbit, or 6sense.
• Practical experience implementing multi-touch attribution modeling.
• Familiarity with revenue operations concepts, including pipeline contribution, MQL-to-SQL conversion rates, CAC, LTV, and NRR.

Responsibilities

• Own technical administration and governance of marketing automation platforms across EverHealth's product portfolio, setting standards for Campaign Operations.
• Administer HubSpot instances for DrChrono and Updox, including configuration, user access, data field governance, and integration health.
• Administer the Marketo instance for CMD, including workspace configuration, program architecture, API integrations, and database hygiene.
• Administer the SharpSpring instance for iSalus, including platform configuration, pipeline synchronization, and lead management rules.
• Own MAP-to-Salesforce synchronization across all four products, including field mapping, object sync rules, error monitoring, and data flow governance.
• Define and enforce cross-product naming conventions and taxonomies for campaigns, assets, lists, and programs.
• Own database hygiene processes for deduplication, suppression, bounce management, and HIPAA-compliant data handling across platforms.
• Serve as the primary technical relationship owner for HubSpot, Marketo, SharpSpring, and integration tool vendors such as Zapier or Workato.
• Design, build, and tune behavioral and firmographic lead scoring for each product line, aligning MQL thresholds with Sales.
• Own lead-routing logic from marketing automation platforms to Salesforce and the appropriate representative, queue, or product team, and ensure routing works reliably.
• Build and maintain lifecycle automation workflows, including new-lead nurture, MQL re-engagement, lost-opportunity, and win-back sequences.
• Manage data-enrichment tools and ensure ideal customer profile data flows correctly into Salesforce and marketing automation platforms across all four products.
• Partner with the AI specialist to evaluate, pilot, and recommend AI-powered marketing infrastructure tools, including predictive scoring, attribution, content intelligence, and automation copilots.
• Own predictive and AI-assisted lead scoring, supplementing and progressively replacing rule-based models and tuning against MQL-to-SAL conversion outcomes.
• Build and maintain marketing reporting infrastructure, dashboards, models, and data pipelines addressing pipeline drivers, product acquisition efficiency, and funnel performance.
• Maintain a single source of truth for marketing KPIs, including MQL volume, MQL-to-SAL and SQL conversion, sourced pipeline, channel-level CPL, and product-level CAC.
• Own full-funnel reporting from first touch through closed-won and attribution modeling across all four products.
• Partner with Revenue Analytics to build product-specific ideal customer profile models and identify segments that convert fastest and retain longest.
• Implement and maintain multi-touch attribution across marketing automation platforms and Salesforce, ensuring campaign influence is consistently tracked and reported.
• Build marketing materials for monthly and quarterly business reviews and own the underlying data.
• Produce the weekly marketing KPI digest for the VP of Marketing and VP of RevOps.
• Own integrations among marketing automation platforms, Salesforce, and the BI layer used for marketing reporting.
• Use LLMs to draft commentary for weekly KPI digests, post-campaign summaries, and QBR marketing sections, and define and enforce review and approval procedures before distributing AI-generated content.
• Travel to the Denver corporate headquarters or other North American office locations if required.

Benefits

• Flexible work location and arrangement within the country of employment: in-office, remote, or hybrid.
• Continued investment in professional development.
• Day 1 access to a health and wellness benefits package, including an annual wellness stipend.
• 401(k) with up to a 4% match and immediate vesting.
• Flexible and generous FTO time off.
• Employee Stock Purchase Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed