Senior Director, Growth Marketing (Bible Gateway) (remote US)

HarperCollins Publishers • Nashville, TN

1d • Remote

About The Position

The Senior Director of Growth Marketing for Bible Gateway will lead the growth plan, integrated marketing strategy, and execution for Bible Gateway and its subscription Bible engagement tool, Bible Gateway Plus. The role shapes global direct-to-consumer marketing strategies to drive customer acquisition across channels and geographies, subscriber engagement, retention, and long-term brand equity. It is a senior marketing leadership position for someone with experience growing a consumer-facing subscription business and expertise across DTC and digital marketing ecosystems.

Requirements

• 10 or more years of digital marketing experience within a DTC/B2C business.
• 5 or more years of team leadership experience.
• DTC/B2C experience is required.
• Ability to operate as a player-coach, balancing hands-on execution with strategic oversight.
• Strong hands-on experience with CRM, email, social, and paid media strategies, and understanding of how channels are optimized and work together.
• Experience managing significant performance marketing budgets with accountability for revenue and ROAS targets.
• Strong understanding of marketing performance metrics, including CAC, LTV, and ROAS.
• Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing.
• Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics.
• Experience hiring and building marketing teams and processes.
• Experience leading marketing transformation initiatives.
• Ability to make principled, informed, and timely decisions and build cross-functional alignment.
• Action-oriented approach and commitment to continuous improvement.
• Passion for delivering great digital experiences for customers.

Nice To Haves

• Subscription-business experience is highly preferred.

Responsibilities

• Own digital marketing strategy and execution for Bible Gateway, driving growth for Bible Gateway Plus through customer acquisition and improved retention.
• Lead planning and messaging for seasonal and evergreen campaigns across organic and paid media, email, SMS, and push.
• Dynamically adjust marketing strategy based on data to achieve growth goals.
• Lead strategy, execution, and ongoing testing of funnel marketing strategies across multiple site entry points.
• Develop retention strategies to improve subscriber engagement, reduce churn, and improve lifetime value.
• Own revenue growth, engagement, conversion, retention, and marketing-spend efficiency metrics, including forecasts, budgets, and cross-channel resource allocation.
• Build and lead the marketing analytics function, connecting data feedback to marketing and product teams.
• Analyze data and develop insights to improve marketing and product.
• Synthesize customer insights, market research, and digital analytics into actionable marketing insights.
• Guide organic growth strategy across traditional search, AI-powered discovery, and emerging channels.
• Lead, coach, and mentor a high-performing team of 5 or more marketers.

Benefits

• Comprehensive and highly competitive benefits package.
• Physical health benefits.
• Retirement and savings benefits.
• Caregiving benefits.
• Emotional wellbeing benefits.
• Transportation benefits.
• Elective benefits employees may select to fit their needs and personal situations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed