Senior Growth Marketing Manager - Business & Government

Blackboard

1d•$105,201 - $157,801•Remote

About The Position

The Senior Growth Marketing Manager is the campaign engine for Blackboard’s new-logo pipeline in the Business & Government segment and a connector between acquisition and the post-sale customer journey. Within Revenue Marketing, the role reports to the VP of Revenue Marketing and translates go-to-market positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline. This hands-on role owns end-to-end campaign planning and delivery, from brief through launch and performance reporting. It partners with Product Marketing, Marketing Intelligence, Marketing Operations, Sales, Customer Growth & Advocacy, and Brand and Creative to connect campaigns to target audiences, pipeline goals, and revenue strategies. The role is accountable for pipeline quality and conversion, not simply top-of-funnel activity, and stays connected to customer signals that inform campaign strategy. The position also owns Blackboard’s physical and digital field presence in Business & Government, including regional events, third-party conferences, and the flagship customer event BbT. Events are treated as pipeline programs, each with documented targets, measurement plans, and post-event attribution. The role is also expected to design AI-native workflows for campaign analysis, personalization, and optimization, and adapt campaigns to how buyers use AI in research and selection.

Requirements

8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment.
A proven record of building and executing integrated campaigns that generate pipeline, with a measurable contribution target owned by the candidate.
Hands-on experience designing, running, and measuring account-based marketing programs.
Experience owning field and event marketing, including conference presence, regional programs, event budgets, and post-event attribution.
Experience building AI-enabled workflows and automations as a core part of work, with examples and results to demonstrate.
A data-driven approach, including reviewing performance, identifying what works, and making adjustments independently.
Strong working knowledge of HubSpot or Marketo and Salesforce, including lead flows, campaign tracking, and attribution.
Experience with intent data platforms such as 6sense or Demandbase, or similar, and ability to use their signals for campaign targeting.
Experience managing paid-media agency relationships across search, display, or programmatic, and coordinating creative production.
Ability to work independently in a fast-moving organization, manage calendars, brief collaborators, and own outcomes.
Strong written communication skills, including translating complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries.
Ability to influence cross-functionally and work effectively with Sales, including pushing back when needed while maintaining relationships.
Fluency in written and spoken English.

Nice To Haves

Experience marketing to corporate or government/public-sector audiences.
Familiarity with generative engine optimization (GEO) and optimizing content for visibility in AI-generated answers.
Experience with AI SDR platforms or outbound sequencing tools integrated into campaign workflows.
Experience contributing to flagship customer events or user conferences as part of an integrated campaign strategy.

Responsibilities

Own the integrated new-logo campaign calendar for the Business & Government segment, defining pipeline targets for every program.
Translate go-to-market positioning and competitive differentiation into audience-specific campaign narratives and assets.
Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events.
Design and run account-based marketing programs for target Business & Government accounts.
Coordinate with the VP of GTM on buyer prompts and themes to support Blackboard’s visibility in AI-generated research environments (GEO).
Partner with marketing channel teams so programs compound return on investment rather than operate in isolation.
Build AI-native workflows for ongoing campaign analysis, audience personalization, and performance optimization, and share those workflows with the broader team.
Coordinate regional field activation programs—including road shows, executive dinners, and partner-hosted events—with the Events, Sr Manager, tying them to pipeline goals in specific accounts or geographies.
Contribute to BbT26, Blackboard’s flagship customer event, coordinating field and campaign strategies.
Build and own post-event attribution models that measure pipeline sourced, pipeline influenced, and closed-won contribution for each event investment.
Own a direct pipeline contribution target, review performance weekly, and course-correct when programs underperform.
Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them.
Use intent data and buying signals to prioritize campaign audiences and personalize outreach.
Build and maintain multi-touch attribution to capture campaign contribution across the full funnel.
Flag customer expansion signals, including engagement patterns, advocacy activity, and product usage, to Customer Growth & Advocacy.
Brief and collaborate with Content and Brand teams on landing pages, nurture emails, one-pagers, and digital ads.
Coordinate with Marketing Operations on list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce.
Align with Product Marketing on sales enablement and consistent campaign messaging across go-to-market teams.
Develop field-specific assets such as event booth briefs, executive event guides, and post-event nurture sequences.
Own campaign performance reporting, including pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI.
Test and optimize messaging, creative, calls to action, and audience segments to improve performance.
Present campaign results and recommendations at weekly pipeline reviews, bringing a point of view in addition to reporting.
Influence Sales, Customer Success, and Marketing partners to support campaigns and ensure appropriate attribution.