Senior Growth Manager
About The Position
Shameless Snacks is hiring a Senior Growth Manager to own paid media strategy and execution across Meta, TikTok, AppLovin, YouTube, Google, and emerging channels. The role sets and executes the buying plan within the budget set by the Head of Growth, scales successful campaigns, reduces or stops ineffective spend, and optimizes toward contribution margin, LTV:CAC, and payback rather than ROAS alone. The Senior Growth Manager leads the Media Buying Coordinator and works with creative, development/CRO, and design partners to develop and test advertising and funnel strategies. The role also uses AI in day-to-day buying decisions, forecasts channel investment and business outcomes, reports performance, and recommends growth actions to the Head of Growth. Shameless Snacks makes low-sugar, fiber-rich, vegan, and gluten-free gummy candy. Its products are sold through Amazon, DTC, TikTok, and major retailers. The company describes its culture as fast-moving, with small teams, ownership, and accountability, and emphasizes the opportunity to help build and scale a food brand.
Requirements
- 5–7 years of experience in performance or growth marketing, including hands-on media buying; agency experience qualifies if the candidate personally handled buying.
- Strong to expert hands-on experience with Meta, TikTok, and AppLovin.
- Repeated track record of profitably scaling e-commerce direct-response ad accounts at large monthly spend.
- Strong understanding of creative strategy and creative testing.
- Active use of AI in the media buying workflow.
- Working knowledge of unit economics, including CAC, LTV:CAC, payback period, and contribution margin.
- Leadership experience managing people or an agency.
- Ability to operate independently, make decisions with incomplete data, and bring recommendations rather than only reporting.
- Google and YouTube Ads experience.
- Subscription or replenishment business experience.
- Food, beverage, candy, or CPG experience.
- Exposure to TikTok Shop/GMV Max, Amazon, or retail media.
- Experience with incrementality, MMM, or MTA.
Nice To Haves
- Google and YouTube Ads experience.
- Subscription or replenishment business experience.
- Food, beverage, candy, or CPG experience.
- TikTok Shop/GMV Max, Amazon, or retail media exposure.
- Incrementality, MMM, or MTA experience.
Responsibilities
- Develop and execute paid media strategy across Meta, TikTok, AppLovin, YouTube, Google, and new channels within the budget set by the Head of Growth.
- Track daily and weekly pacing against revenue, new-customer, and margin goals.
- Lead the buying team and manage the Media Buying Coordinator; decide when to stop, scale, or reduce spend.
- Scale spending profitably and identify channels, audiences, and offers that attract customers who subscribe and remain customers.
- Analyze ad performance, research competitors and formats, and brief the creative team with actionable insights.
- Plan full funnels for new audiences, including ads, landing pages, and offers, and brief Creative, Dev/CRO, and Design teams.
- Use AI in day-to-day media buying decisions.
- Recommend channel allocation and forecast spend, new customers, contribution margin, and payback.
- Report blended and channel-level CAC, MER, contribution margin percentage, LTV:CAC, and payback; provide a weekly recommendation to the Head of Growth.
- Test emerging channels using clear success criteria and scale those that work.
Benefits
- 401(k) plan with company matching.
- Comprehensive health benefits, including medical, dental, and vision coverage.
- Stock option plan.
- Generous paid time off and company holidays.
- Ownership and autonomy to drive measurable growth.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
