Growth Manager/Senior Manager
About The Position
HallPass Candy is building a next-generation candy brand, aiming to offer familiar candy with a fraction of the calories at the same price. Following its nationwide launch at Walmart, HallPass is part of the Medici Brands portfolio. The company is led by CEO Peter Rahal, cofounder and former CEO of RXBAR, and President Michael Tierney, founder and former CEO of Stuffed Puffs. The Growth Manager will lead marketing strategy, investment, and execution across HallPass’s channels, working alongside senior leadership to build the consumer brand. The role owns the marketing budget and translates investment into brand and business outcomes, balancing creative ambition, analytical rigor, and financial discipline. It combines creative strategy and campaign development with channel-performance evaluation, spend allocation, and efforts to improve marketing effectiveness.
Requirements
- At least 5 years of experience in a high-performing environment, such as top-tier management consulting, investment banking, or marketing at a high-growth consumer business.
- Proven experience managing significant marketing budgets and allocating investment across multiple channels to drive measurable business outcomes.
- Strong understanding of brand and performance marketing and the ability to balance long-term brand building with short-term growth objectives.
- Deep analytical skills and financial acumen, including experience evaluating marketing effectiveness, measuring ROI, and translating data into actionable decisions.
- Strong creative instincts and demonstrated ability to develop compelling campaigns, evaluate creative performance, and translate consumer insights into effective marketing strategies.
- Experience across paid media, organic social, influencer marketing, partnerships, and other consumer-facing marketing channels.
- Familiarity with marketing metrics including CAC, ROAS, attribution, incrementality, and customer engagement.
- Highly organized and detail-oriented, with the ability to manage multiple initiatives, prioritize effectively, and execute in a fast-paced environment.
- Strong communication and cross-functional collaboration skills, including the ability to work with leadership, Finance, creative teams, and external partners.
- Entrepreneurial mindset, ownership, intellectual curiosity, and willingness to be hands-on in building and scaling an emerging consumer brand.
- High standards, strong judgment, and the ability to move quickly, solve problems independently, and consistently deliver results.
Responsibilities
- Own the marketing budget end-to-end, allocating investment across channels, campaigns, and initiatives to maximize brand and business impact.
- Develop and manage marketing investment plans, track spend against budget, and optimize resource allocation based on performance.
- Evaluate marketing investments across brand building, customer acquisition, creative production, partnerships, and retail activation.
- Balance short-term performance objectives with long-term brand development and make informed investment tradeoffs.
- Partner with Finance and leadership to assess marketing performance, evaluate investment opportunities, and make the case for incremental spend.
- Use performance data, consumer insights, and competitive intelligence to inform budget decisions and identify growth opportunities.
- Establish accountability for marketing spend and connect investments to defined objectives and measurable outcomes.
- Shape creative strategy across paid advertising, organic social, influencer content, brand campaigns, and product launches.
- Develop creative testing frameworks to evaluate messaging, hooks, formats, and storytelling across channels.
- Analyze creative and campaign performance to identify effective concepts, consumer insights, and opportunities to improve.
- Turn marketing data into actionable creative recommendations and refine briefs, messaging, and campaign direction.
- Establish reporting frameworks and dashboards for channel performance, campaign effectiveness, and marketing investment impact.
- Track marketing metrics including CAC, ROAS, customer engagement, and trial.
- Partner with internal teams and external measurement providers on attribution, incrementality testing, and other methods of measuring marketing effectiveness.
- Identify emerging consumer behaviors, cultural trends, and creative formats that could improve marketing effectiveness.
- Build a disciplined testing-and-learning approach and use insights to guide creative development and future investment decisions.
Benefits
- Company equity options.
- 100% covered health, vision, and dental insurance.
- 401(k) with 4% match.
- Covered gym expenses.
- Substantial and required paid time off.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
