Growth Manager/Senior Manager

David Protein•New York, NY

2d•$150,000 - $175,000•Onsite

About The Position

HallPass Candy is seeking a Growth Manager to lead marketing strategy, investment, and execution across every channel. The role offers the opportunity to help build a consumer brand from the ground up while working directly with senior leadership. The Growth Manager will own the marketing budget and translate investment into meaningful brand and business outcomes, balancing creative ambition with analytical rigor and financial discipline. The position calls for a marketer with strong creative instincts, a deep understanding of marketing performance, and the ability to move quickly from insight to action. The role spans creative direction and campaign development as well as channel-performance evaluation, spend allocation, and identifying opportunities to improve marketing effectiveness. This is a full-time, in-office role based in New York City, with work onsite five days per week.

Requirements

At least 5 years of experience in a high-performing environment, such as top-tier management consulting, investment banking, or marketing at a high-growth consumer business.
Proven experience managing significant marketing budgets and allocating investment across multiple channels to drive measurable business outcomes.
Strong understanding of brand and performance marketing, with the ability to balance long-term brand building with short-term growth objectives.
Deep analytical skills and financial acumen, including experience evaluating marketing effectiveness, measuring ROI, and translating data into actionable decisions.
Strong creative instincts and demonstrated ability to develop compelling campaigns, evaluate creative performance, and translate consumer insights into effective marketing strategies.
Experience across paid media, organic social, influencer marketing, partnerships, and other consumer-facing marketing channels.
Familiarity with marketing metrics, including CAC, ROAS, attribution, incrementality, and customer engagement.
Highly organized and detail-oriented, with the ability to manage multiple initiatives, prioritize effectively, and execute in a fast-paced environment.
Strong communication and cross-functional collaboration skills, including the ability to work effectively with leadership, Finance, creative teams, and external partners.
Entrepreneurial mindset, ownership, intellectual curiosity, and willingness to take a hands-on role in building and scaling an emerging consumer brand.
High standards, strong judgment, and the ability to move quickly, solve problems independently, and deliver results.
Ability to work in the office five days a week in New York City.

Responsibilities

Own the marketing budget end-to-end and allocate investment across channels, campaigns, and initiatives to maximize brand and business impact.
Develop and manage marketing investment plans, track spending against budget, and optimize resource allocation based on performance.
Evaluate marketing investments across brand building, customer acquisition, creative production, partnerships, and retail activation.
Balance short-term performance objectives with long-term brand development and make informed investment tradeoffs.
Partner with Finance and leadership to assess marketing performance, evaluate investment opportunities, and make the case for incremental spend.
Use performance data, consumer insights, and competitive intelligence to inform budget decisions and identify growth opportunities.
Ensure marketing investments are connected to defined objectives and measurable outcomes.
Shape creative strategy across paid advertising, organic social, influencer content, brand campaigns, and product launches.
Develop creative testing frameworks to assess messaging, hooks, formats, and storytelling approaches across channels.
Analyze creative and campaign performance to identify winning concepts, consumer insights, and opportunities to improve effectiveness.
Translate marketing data into actionable creative recommendations and refine briefs, messaging, and campaign direction based on consumer response.
Establish reporting frameworks and dashboards showing channel performance, campaign effectiveness, and the impact of marketing investments.
Track and evaluate marketing metrics, including CAC, ROAS, customer engagement, and trial.
Partner with internal teams and external measurement providers on attribution, incrementality testing, and other methods for understanding marketing effectiveness.
Identify emerging consumer behaviors, cultural trends, and creative formats that offer opportunities for more effective marketing.
Build a disciplined testing-and-learning approach and use insights to inform creative development and future investment decisions.