Senior Growth / Demand Generation Manager

Nectar•Palo Alto, CA

3d•Hybrid

About The Position

Nectar is hiring a Senior Growth / Demand Generation Manager to build and scale the pipeline engine behind the company’s growth. Reporting to the VP, GTM, this senior, high-impact role owns acquisition strategy end to end, including paid and organic channels, creative campaigns, marketing spend, and measurable pipeline and revenue outcomes. The role will define how Nectar reaches community managers, social media managers, and CMOs at consumer brands, and will build the demand generation function as the company scales. The manager will lead channel strategy and execution, develop social-first campaigns with Creative, test and scale acquisition channels, design nurture programs, analyze funnel performance, establish account-based marketing alongside Sales, and partner with Revenue Operations on marketing technology, attribution, and ROI reporting. Nectar is an AI-native social commerce company founded by former Meta product and engineering leaders, with more than $30 million in capital raised and customers including Oura Health, Caraway, e.l.f. Cosmetics, Kosas, and OLIPOP.

Requirements

4–7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies, including ownership of a meaningful pipeline target and budget.
A portfolio of creative, unconventional campaigns that generated measurable pipeline, not just impressions.
Deep fluency in social platforms and their culture, including understanding how social and community teams think and what earns their attention, or the ability to ramp up quickly on this audience.
Hands-on experience with AI-native tools such as Claude, Claude Code, Cursor, or other LLM-powered workflows.
A track record of launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X.
Proficiency with marketing automation, email, A/B testing, and personalization tools, as well as Salesforce and Google Analytics.
Experience building a function at an early-stage company, with the judgment to operate independently and drive complex cross-functional projects to completion.
Comfort operating in ambiguous environments at a fast-moving startup.

Nice To Haves

Experience in martech, social media platforms, or commerce-related software.
Experience marketing to consumer brands or DTC marketing, social, and community teams.
Experience running account-based marketing programs for enterprise and mid-market buyers.
Experience working at a company through a Series A or Series B growth phase.

Responsibilities

Own Nectar’s demand generation strategy and influence sales pipeline, including channel mix, budget allocation, forecasting, and reporting to leadership.
Lead paid search, paid social, and sponsorships across channels where buyers spend time, including LinkedIn, Instagram, TikTok, industry communities, newsletters, podcasts, and creator partnerships.
Partner with Creative to develop and launch social-first campaigns that feel native to their platforms and stand out from typical B2B marketing.
Discover, test, and scale new acquisition channels, and discontinue channels that do not perform.
Design nurture programs for new prospects and cross-sell audiences within the existing customer base.
Analyze program performance and recommend improvements to conversion across ads, landing pages, and the full funnel.
Establish an account-based marketing strategy with Sales to drive meaningful engagement across key accounts.
Work with Revenue Operations to optimize the marketing technology stack, attribution, and campaign ROI reporting.

Benefits

Competitive compensation and early equity.
Health, vision, and dental benefits.
401(k) match.
ClassPass membership for fitness and wellness classes.
$50 per month mobile stipend for all employees.
$50 per month internet stipend for remote employees.
For the Palo Alto office: hybrid schedule of four days in office, plus three remote flex days per quarter after the first three months.
Free lunch in the Palo Alto office.
$1,000 per month housing stipend for living near the Palo Alto office.
Fully paid commuter benefits, including a train stipend or Palo Alto parking reimbursement.