Senior Growth / Demand Generation Manager
About The Position
Nectar is seeking a Senior Growth / Demand Generation Manager to build and scale the pipeline engine behind its growth. Reporting to the VP, GTM, this senior, high-impact role owns acquisition strategy end to end, including paid and organic channels, creative campaigns, budgets, forecasting, and reporting. The manager will define how Nectar reaches community managers, social media managers, and CMOs at consumer brands, and will build the demand generation function as the company scales. The role combines creative marketing with analytical rigor: campaigns should feel native to the social platforms used by Nectar’s buyers, while contributing measurable pipeline and revenue. The manager will collaborate across Creative, Sales, and Revenue Operations to test and scale acquisition channels, nurture prospects and existing customers, improve funnel conversion, implement account-based marketing, and optimize marketing technology, attribution, and ROI reporting.
Requirements
- 4–7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies, including ownership of a meaningful pipeline target and budget.
- A portfolio of creative, unconventional campaigns that generated measurable pipeline, not just impressions.
- Deep fluency in social platforms and their culture, including understanding how social and community teams think and what earns their attention, or demonstrated ability to quickly learn this audience.
- Hands-on experience with AI-native tools such as Claude, Claude Code, Cursor, or other LLM-powered workflows.
- Track record launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X.
- Proficiency with marketing automation, email, A/B testing, and personalization tools, as well as Salesforce and Google Analytics.
- Experience building a function at an early-stage company, with the judgment to operate independently and drive complex cross-functional projects to completion.
- Comfort operating in ambiguous environments at a fast-moving startup.
Nice To Haves
- Experience in martech, social media platforms, or commerce-related software.
- Experience marketing to consumer brands or DTC marketing, social, and community teams.
- Experience running account-based marketing programs for enterprise and mid-market buyers.
- Experience working at a company through a Series A or Series B growth phase.
Responsibilities
- Own Nectar’s demand generation strategy and influence sales pipeline, including channel mix, budget allocation, forecasting, and leadership reporting.
- Lead paid search, paid social, and sponsorships across channels and communities where target buyers spend time, including LinkedIn, Instagram, TikTok, industry communities, newsletters, podcasts, and creator partnerships.
- Partner with Creative to develop and launch social-first campaigns that feel native to the platforms target buyers use.
- Discover, test, and scale new acquisition channels, and discontinue channels that do not perform.
- Design nurture programs for new prospects and cross-sell audiences within the existing customer base.
- Analyze program performance and recommend improvements to conversion across ads, landing pages, and the full funnel.
- Develop an account-based marketing strategy with Sales to drive meaningful engagement across key accounts.
- Work with Revenue Operations to optimize the marketing technology stack, attribution, and campaign ROI reporting.
Benefits
- Competitive compensation and early equity.
- Health, vision, and dental benefits, plus a 401(k) match.
- ClassPass membership for fitness and wellness classes.
- $50 per month mobile stipend for all employees.
- $50 per month internet stipend for remote employees.
- For the Palo Alto office: hybrid schedule of four days in office, plus three remote flex days per quarter after the first three months.
- For the Palo Alto office: free lunch.
- For the Palo Alto office: $1,000 per month housing stipend for living near the office.
- For the Palo Alto office: fully paid commuter benefits, either a train stipend or Palo Alto parking reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
