Senior Group Manager, Genesis Owner Marketing and Digital Operations
About The Position
The Senior Group Manager, Genesis Owner Marketing and Digital Operations leads the development and execution of Genesis owner marketing strategy and digital enablement service tools. The role develops integrated marketing campaigns and digital services for retailers to increase parts sales, customer satisfaction, safety recall and service campaign completion, and service valet performance. The position oversees owner education and engagement, Genesis Connected Services marketing, content for MyGenesis and Genesis Tier 1 Aftersales sites, and Genesis OneApp and Web Aftersales content. It also establishes and standardizes digital service tools, reporting, and service valet strategy across Genesis retailers. The role collaborates across business divisions and with HMA, communicates program KPIs and financial performance, manages direct reports and the owner marketing Agency of Record, and develops and maintains an annual budget. It manages multi-million-dollar contracts and makes business decisions affecting parts and accessory sales, customer satisfaction, customer safety, and education. The position reports directly to the Director, Aftersales.
Requirements
- High school graduate.
- At least 10 years of work experience, including at least three years directly related to automotive parts or service; marketing experience preferred.
- Experience in a fast-paced OEM environment, with emphasis on fixed operations process, merchandising, and marketing.
- Excellent verbal and written communication skills for effective interaction with all levels of the organization.
- Ability to work independently under deadline pressure, manage multiple priorities, and pay close attention to detail.
- Strong knowledge of Microsoft Office, including Word, Excel, PowerPoint, and Outlook, as well as the internet.
- Ability to thrive in a team environment.
Nice To Haves
- Bachelor’s degree preferred.
- Master’s degree is a plus.
- Supervisory experience preferred.
- Program management and vendor relations experience desired.
Responsibilities
- Lead development and execution of Genesis owner marketing strategy and digital enablement service tools.
- Develop integrated marketing campaigns and retailer digital services to increase parts sales, customer satisfaction, safety recall and service campaign completion, and service valet performance.
- Develop and use owner education content to increase owner engagement with the Genesis brand.
- Increase the Genesis Connected Services car population through marketing, education, and promotions that encourage subscription renewals, enrollments, and feature usage, with a focus on safety.
- Implement a cross-organizational decisioning and reporting platform through Connex to support a “one-look, one clear next action” business process.
- Manage Aftersales content on MyGenesis and Genesis Tier 1 sites, and establish strategy for Genesis OneApp and Web Aftersales content.
- Oversee the creation and standardization of digital service tools, including online schedulers, tablet check-in, digital multi-point inspection, two-way texting, technician video walk-arounds, and online bill pay.
- Establish streamlined reporting for digital service tool KPIs and provide actionable consulting items to support retailer performance and field support.
- Develop a digital service valet strategy and report on performance against GMA objectives.
- Collaborate across divisions and workgroups on owner marketing and digital operations, including ownership rules, data privacy and sharing, lifecycle management, KPI calculations, repair order data, valet claims, and IT integration; work with HMA on shared programs and backend resources.
- Communicate program KPIs, budgets, and expenses through clear, concise reporting.
- Manage, train, coach, and develop direct reports, providing direction and supporting their future development.
- Develop and maintain an annual budget; oversee expense control, purchase orders, accounting changes, billing processes, and requests for proposals.
- Manage the owner marketing Agency of Record to benefit dealers and the company, prioritizing customer retention and dealer satisfaction.
- Accept special projects, assignments, or tasks as assigned by management.
- Manage multi-million-dollar contracts governing communications with Genesis guests and the digital service strategy affecting Genesis retailers and guest interactions.
- Collaborate with Marketing, Connected Car, Customer Experience, Fixed Operations, AutoEver, DBP, Finance, Purchasing, and HMA to maximize program performance.
Benefits
- Monthly vehicle lease allowance, including insurance and maintenance, for eligible employees.
- Paid holiday shutdown between Christmas and New Year’s.
- Vacation and sick time off.
- Medical, dental, and vision insurance.
- 401(k) company match.
- Additional 401(k) employer enhanced contribution program, eligible after one year of employment.
- Basic life insurance.
- Short- and long-term disability.
- Mental health, wellbeing, and employee assistance program.
- Health advocate assistance with coordinating care and services, claims and billing issues, and understanding benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
