Senior Finance Analyst, Global Marketing Finance

GM•Warren, MI

3d•Hybrid

About The Position

The Senior Finance Analyst will own end-to-end forecasting, budgeting, and long-term planning for brand-related consumer influence or advertising costs, people costs, and other structural costs. The role leads the overall view of brand structural costs, explains variances, and provides forward-looking perspectives to inform decisions by Brand, Global Marketing and Communications, and GM North America leadership. As a strategic business partner to Brand and Global Marketing and Communications leadership, the analyst will guide financial planning, performance analysis, investment optimization, and brand financial strategy. The role evaluates investments and reinvestments, develops business cases and scenarios, analyzes spending trends and vendor data, identifies savings opportunities, and connects financial metrics to marketing performance indicators. It also represents brand marketing and communications spending in leadership forums and provides executive-ready insights to support enterprise decisions. The analyst will assess brand headcount and people costs, help ensure financial controls and policy compliance, and coordinate across finance, marketing, procurement, commercial, performance marketing, analytics, HR, and transformation teams. The role also improves processes, reporting tools, and data quality; champions automation and digital tools; supports financial reporting transformation; and coaches junior analysts. The role follows a hybrid work policy requiring three days in the office and two days remote, and the employee must be able to report to a local office.

Requirements

Bachelor’s degree in Finance, Accounting, Economics, or a related field of study.
Five years of experience as a Financial Analyst or in a related role.
Five years of experience with Excel and financial modeling.
Five years of experience with business intelligence tools, including Power BI and Tableau.
Five years of experience with cost efficiency and cross-functional alignment.
Four years of experience in finance analysis, financial planning, commercial finance, and operational finance.
Two years of experience using the latest AI tools.
One year of experience with technical systems including Hyperion-based eGPPS, GAPs, Volume repository, GLTP, eSAP, eARMS, and Ariba.

Responsibilities

Own end-to-end forecasting, budgeting, and long-term planning for brand-related consumer influence or advertising costs, people costs, and other structural costs.
Lead the full view of brand structural costs, explain variances, and provide forward-looking perspectives to senior leaders.
Recommend actions to improve brand profitability and optimize spending, including identifying risks and opportunities.
Partner with Brand and Global Marketing and Communications leaders on financial planning, performance analysis, and investment optimization.
Shape Global brand financial strategy with Brand leadership, aligning investments with growth, profitability, and market expansion goals.
Analyze spending trends across categories, including vendor analytics, and identify savings and cost-efficiency opportunities.
Evaluate new investments and reinvestments by building business cases, modeling scenarios, and communicating insights to support return-on-investment discipline.
Collaborate with Marketing Analytics to connect financial metrics with marketing key performance indicators.
Connect brand performance to broader GM North America financial strategies, including price, incentives, and cross-brand spending, and prepare concise summaries for senior finance leaders.
Represent brand marketing and communications spending in cross-brand, GM North America, and Global leadership forums as needed.
Evaluate brand headcount and people costs and advise Brand, Global Communications and Marketing, and GM North America HR leadership on talent-related decisions.
Support financial controls, policy compliance, audit processes, and Finance governance standards.
Coordinate across finance, marketing, procurement, and commercial teams to align strategic goals, investment priorities, and execution plans.
Translate complex financial data into clear, actionable recommendations for non-financial stakeholders.
Improve financial processes, reporting tools, and data quality to increase speed, accuracy, and usefulness of insights.
Champion automation and digital tools, including dashboards, self-service reporting, and workflow simplification.
Partner with Future of Finance technical and transformation teams to execute brand-related financial reporting aligned with enterprise goals.
Coach junior analysts on brand data, methodology, and storytelling.