Senior Finance Analyst, Global Marketing Finance

General Motors•Warren, MI

4d•Hybrid

About The Position

The Senior Finance Analyst, Global Marketing Finance, owns end-to-end forecasting, budgeting, and long-term planning for brand-related consumer influence or advertising costs, people costs, and other structural costs. The role provides a comprehensive view of brand structural costs, explains variances, and delivers forward-looking insights to senior Brand, Global Marketing and Communications, GM North America, and Finance leaders. As a strategic business partner to Brand and Global Marketing and Communications leadership, the analyst supports financial planning, performance analysis, and investment optimization. The role helps shape global brand financial strategy, evaluates investments and reinvestments, develops business cases and scenarios, and connects financial measures with marketing performance indicators. It also analyzes spending trends and vendor data to identify savings opportunities and improve margin and cost efficiency. The analyst represents brand marketing and communications spending in leadership forums as needed, advises on headcount and people costs, supports financial controls and audit processes, and coordinates across Finance, Marketing, Procurement, and Commercial teams. The role communicates financial insights through clear, actionable recommendations, improves processes, reporting tools, and data quality, and champions automation and digital tools. It also partners with Future of Finance technical and transformation teams and coaches junior analysts. This role follows a hybrid work policy: three days in the office and two days remote. The employee must be able to report to a local office.

Requirements

Bachelor's degree in Finance, Accounting, Economics, or a related field.
Five years of experience as a Financial Analyst or in a related role.
Five years of experience with Excel and financial modeling.
Five years of experience with business intelligence tools, including Power BI and Tableau.
Five years of experience with cost efficiency and cross-functional alignment.
Four years of experience in finance analysis, financial planning, and commercial and operational finance.
Two years of experience using the latest AI tools.
One year of technical knowledge of systems including Hyperion-based eGPPS, GAPs, eSCAR, Volume repository, GLTP, eSAP, eARMS, and Ariba.
Must be able to report to a local office under the hybrid work policy.

Responsibilities

Own forecasting, budgeting, and long-term planning for brand-related consumer influence or advertising costs, people costs, and other structural costs.
Provide a full view of brand structural costs, explain variances, and deliver forward-looking perspectives to senior leaders.
Recommend actions to improve profitability and optimize spending, including identifying risks and opportunities.
Partner strategically with Brand, Global Communications, and Marketing leaders on financial planning, performance analysis, and investment optimization.
Partner with Global Brand leadership to shape financial strategy and align investments with brand growth, profitability, and market expansion goals.
Analyze trends across spending categories, including vendor analytics, to identify savings opportunities and improve margin and cost efficiency.
Evaluate new investments and reinvestments by building business cases, modeling scenarios, and communicating insights to support return-on-investment discipline.
Collaborate with Marketing Analytics to connect financial metrics with marketing key performance indicators.
Connect brand performance to broader GM North America financial strategies, including price, incentives, and cross-brand spend, and prepare executive-ready summaries.
Represent brand marketing and communications spending in cross-brand, GM North America, and global senior leadership forums when needed.
Evaluate brand-related headcount and people costs and guide talent-related decisions with Brand, Global Communications and Marketing, and GM North America HR leadership.
Support financial controls, policy compliance, audits, and control processes.
Coordinate across Finance, Marketing, Procurement, and Commercial teams to align strategic goals, investment priorities, and execution plans.
Translate complex financial data into clear, actionable recommendations for non-financial stakeholders.
Improve financial processes, reporting tools, and data quality to increase speed, accuracy, and usefulness of reporting.
Champion automation and digital tools, including dashboards, self-service reporting, and workflow simplification.
Partner with Future of Finance technical and transformation teams on brand-related financial reporting aligned with enterprise goals.
Coach junior analysts on brand data, methodology, and storytelling.