Global Marketing Automation Senior Analyst

UPS Supply Chain Solutions

1d•Onsite

About The Position

The Global Marketing Automation Senior Analyst develops, executes, measures, and optimizes data-driven marketing campaigns to drive customer engagement, lead generation, and business growth globally. The role connects marketing strategy, customer data, audience insights, and marketing automation execution. It works with global marketing teams, stakeholders, agency partners, and technology providers to support audience development, customer journey optimization, campaign execution, performance measurement, and continuous improvement across multiple channels. The position is based in Atlanta, Georgia, and requires commuting to the office. Candidates must already be in the same geographic location or be willing to relocate independently. The employer will not sponsor a visa for this position.

Requirements

Bachelor's degree or equivalent experience.
At least 5 years of experience in Marketing Analytics, Marketing Operations, CRM Marketing, Lifecycle Marketing, Demand Generation, Digital Marketing, or Marketing Automation.
Experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, or similar technologies.
Strong experience analyzing marketing performance data and translating insights into actionable business recommendations.
Experience developing customer segmentation strategies and audience targeting approaches.
Knowledge of campaign measurement, customer journey optimization, lead nurturing, and marketing performance reporting.
Strong communication and stakeholder management skills.
Proven ability to collaborate with marketing, analytics, and technology teams in a fast-paced environment.

Nice To Haves

Experience with customer analytics, marketing attribution, and campaign performance measurement.
Experience using reporting and visualization tools such as Power BI, Tableau, Adobe Analytics, or Google Analytics.
Familiarity with SQL for marketing analysis and audience segmentation.
Experience working with customer data platforms (CDPs) and CRM systems.
Understanding of customer lifecycle marketing and personalization strategies.
Exposure to Databricks, Python, APIs, or marketing technology integrations.
Master's degree.

Responsibilities

Partner with marketing stakeholders to develop audience strategies, customer journeys, campaign objectives, and success metrics.
Translate business goals into data-driven marketing programs that improve customer engagement and conversion.
Provide subject matter expertise in marketing automation, customer segmentation, campaign measurement, and lifecycle marketing.
Collaborate with cross-functional teams to define campaign requirements, audience criteria, personalization strategies, and channel recommendations.
Recommend approaches to improve campaign performance, customer experience, and marketing effectiveness, and stay current on industry trends and best practices.
Analyze customer behavior, campaign performance, audience engagement, and conversion trends to identify growth opportunities.
Generate actionable insights and recommendations to improve marketing performance and business outcomes.
Build and maintain reporting dashboards that provide visibility into campaign effectiveness and key performance indicators.
Conduct segmentation, audience analysis, and performance measurement to support strategic marketing decisions.
Evaluate campaign results and recommend improvements to targeting, messaging, timing, and customer journeys.
Present findings, insights, and recommendations to marketing leadership and stakeholders.
Execute marketing campaigns using automation platforms, including audience creation, segmentation, journey development, personalization, testing, deployment, and reporting.
Develop and manage automated customer journeys and nurture programs.
Ensure campaign quality through testing, validation, and performance monitoring.
Support personalized campaigns across email and other marketing channels.
Manage campaign timelines and coordinate deliverables with internal and external partners.
Monitor campaign performance and identify opportunities for optimization and efficiency.
Support the management and integrity of customer and campaign data used for marketing programs.
Collaborate with data, analytics, and technology teams to ensure effective use of customer data for marketing.
Help maintain audience frameworks, segmentation strategies, campaign templates, and automation workflows.
Contribute to improvements in marketing automation platforms, reporting capabilities, and operational processes.
Ensure compliance with data privacy regulations, communication preferences, and marketing governance standards.
Provide guidance and best practices to marketing teams regarding data-driven marketing and campaign execution.