Senior Analyst, Marketing

Mastercard•Purchase, NY

2d•$106,000 - $175,000

About The Position

The Senior Analyst, Marketing collaborates with product, sales, regional marketing, and research teams to identify market insights and thought leadership opportunities. The role translates those insights into compelling content and integrated B2B marketing campaigns across digital, social, web, and sales enablement channels. The position develops marketing assets supporting Digital Payments, including Click to Pay, Tokenization, and Passkeys. It creates customer videos, playbooks, research, and B2B and B2C toolkits to support market education and adoption. The role works with stakeholders across product, marketing operations, media, digital, communications, legal, and agency partners to execute initiatives in keeping with brand and business requirements. It also monitors, analyzes, and reports campaign performance, using data, insights, and AI-enabled tools to optimize marketing effectiveness and inform future strategies. The role is part of Mastercard, a global technology company behind a payments processing network. Employees are responsible for following security policies, maintaining the confidentiality and integrity of accessed information, reporting suspected security violations or breaches, and completing mandatory security training. Mastercard describes itself as a merit-based, inclusive, equal opportunity employer. The position is listed in Purchase, New York, with a base salary range of $106,000–$175,000 USD. The successful candidate may be eligible for an annual bonus or commissions, depending on the role. The posting states that Mastercard intends to fill the vacancy by 01/12/2027.

Requirements

Experience in B2B marketing, with a focus on campaign management or content strategy.
Excellent writing and storytelling skills, including the ability to simplify complex technical concepts into compelling content and customer value propositions for business audiences.
Strong project management skills and ability to manage multiple priorities.
Experience working effectively in highly cross-functional, global organizations.
Familiarity with AI-enabled tools for content creation, research, campaign execution, and marketing efficiency.

Nice To Haves

Background in payment technologies and products.
Experience in a B2B sales organization.
Familiarity with marketing, analytics, and social media platforms that support digital engagement and demand generation.

Responsibilities

Collaborate with product, sales, regional marketing, and research teams to identify market insights and thought leadership opportunities.
Translate insights into compelling content and integrated B2B marketing campaigns across digital, social, web, and sales enablement channels.
Develop marketing assets supporting Digital Payments, including Click to Pay, Tokenization, and Passkeys.
Create customer videos, playbooks, research, and B2B and B2C toolkits to drive market education and adoption.
Coordinate with product, marketing operations, media, digital, communications, legal, and agency stakeholders to execute marketing initiatives in compliance with brand and business requirements.
Monitor, analyze, and report campaign performance, using data, insights, and AI-enabled tools to optimize marketing effectiveness and inform future strategies.
Abide by Mastercard security policies and practices, protect the confidentiality and integrity of accessed information, report suspected information security violations or breaches, and complete required security trainings.

Benefits

Insurance, including medical, prescription drug, dental, vision, disability, and life insurance.
Flexible spending account and health savings account.
Paid leaves, including 16 weeks of new parent leave and up to 20 days of bereavement leave.
80 hours of Paid Sick and Safe Time.
25 days of vacation time and 5 personal days, prorated based on date of hire.
10 annual paid U.S. observed holidays.
401(k) with company match.
Deferred compensation for eligible roles.
Fitness reimbursement or on-site fitness facilities.
Eligibility for tuition reimbursement.
Potential annual bonus or commissions depending on the role.