Senior Finance Analyst, Global Marketing Finance - Warren MI

Military Spouse Corporate Career Network•Warren, MI
•Hybrid

About The Position

The Senior Finance Analyst, Global Marketing Finance, owns end-to-end forecasting, budgeting, and long-term planning for brand-related consumer influence or advertising costs, people costs, and other structural costs. The role provides a full view of brand structural costs, explains variances, and delivers forward-looking insights to inform decisions by Brand, Global Marketing and Communications, and GM North America leadership. It also recommends actions to improve profitability and optimize spending. This position acts as a strategic finance partner to Brand and Global Communications and Marketing leadership. It shapes brand financial strategy, aligns investment choices with growth, profitability, and market expansion goals, and evaluates new investments through business cases, scenario modeling, and return-on-investment analysis. The analyst uses spending and vendor trend analytics to identify savings opportunities and works with Marketing Analytics to connect financial metrics with marketing KPIs. The role connects brand performance with broader GM North America financial strategies, represents brand marketing and communications spending in leadership forums, and advises on brand headcount and people costs. It supports financial controls and compliance, collaborates across finance, marketing, procurement, and commercial teams, and translates financial analysis into actionable recommendations for non-financial stakeholders. The analyst also improves processes, reporting tools, and data quality; champions automation and digital tools; partners with Future of Finance technical and transformation teams; and coaches junior analysts. The position follows a hybrid work policy: three days in the office and two days remote. The employee must be able to report to the local office in Warren, Michigan.

Requirements

  • Bachelor's degree in Finance, Accounting, Economics, or a related field of study.
  • Five years of experience as a Financial Analyst or in a related role.
  • Five years of experience with Excel and financial modeling.
  • Five years of experience with business intelligence tools, including Power BI and Tableau.
  • Five years of experience with cost efficiency and cross-functional alignment.
  • Four years of experience in finance analysis, financial planning, and commercial and operational finance.
  • Two years of experience using the latest AI tools.
  • One year of experience with systems including Hyperion-based eGPPS, GAPs, eSCAR, Volume repository, GLTP, eSAP, eARMS, and Ariba.
  • Must be able to report to the local office in a hybrid schedule of three in-office days and two remote days.

Responsibilities

  • Own end-to-end forecasting, budgeting, and long-term planning for brand-related consumer influence or advertising costs, people costs, and other structural costs.
  • Lead analysis of brand structural costs, explain variances, and provide forward-looking insights to senior leaders.
  • Recommend actions to improve brand profitability and optimize spending, including identifying risks and opportunities.
  • Partner strategically with Brand and Global Communications and Marketing leaders on financial planning, performance analysis, and investment optimization.
  • Shape global brand financial strategy with Brand leadership and align investment choices with growth, profitability, and market expansion goals.
  • Analyze spending trends across categories, including vendor analytics, to identify savings opportunities and improve margin and cost efficiency.
  • Evaluate new investments and reinvestments by building business cases, modeling scenarios, and communicating insights to support return-on-investment discipline.
  • Collaborate with Marketing Analytics to connect financial metrics with marketing KPIs and support holistic performance tracking and investment decisions.
  • Connect brand performance to broader GM North America financial strategies, including price, incentives, and cross-brand spending, and prepare executive-ready summaries.
  • Represent brand marketing and communications spending in cross-brand, GM North America, and global senior leadership forums as needed.
  • Evaluate brand-related headcount and people costs, and guide talent-related decisions with Brand, Global Communications and Marketing, and GM North America HR leadership.
  • Support financial controls, policy compliance, audits, and control processes.
  • Coordinate across finance, marketing, procurement, and commercial teams to align goals, investment priorities, and execution plans.
  • Translate complex financial data into clear, actionable recommendations for non-financial stakeholders.
  • Improve financial processes, reporting tools, and data quality to increase speed, accuracy, and decision usefulness.
  • Champion automation and digital tools, including dashboards, self-service reporting, and workflow simplification.
  • Partner with Future of Finance technical and transformation teams on brand financial reporting aligned with enterprise goals.
  • Coach junior analysts on brand data, methodology, and financial storytelling.
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