Senior Field Market Development Manager - Digital Health, Acute Care and Monitoring
About The Position
The Senior Field Market Development Manager is a field- and customer-focused individual contributor in Medtronic’s US Marketing Organization. The role aligns with internal and external stakeholders to execute and accelerate strategic initiatives that support market penetration and share growth for Digital Health in the United States. It is remote and requires 50% travel. The Acute Care and Monitoring business unit works to enable earlier diagnosis, better treatment, faster complication-free recovery, and improved patient outcomes by monitoring patients’ respiratory status and depth of sedation. The position works across marketing, commercial, Research and Medical Affairs, sales, and global marketing to develop and execute market-development, account-based, and regional marketing activities. It builds customer and market insights, supports adoption of core technologies, and monitors results against business objectives.
Requirements
- Bachelor’s degree and at least 7 years of relevant experience, or an advanced degree and at least 5 years of relevant experience.
- For a baccalaureate degree earned outside the United States, the degree must satisfy the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A).
Nice To Haves
- Previous sales or marketing experience with products in highly competitive, saturated markets.
- Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives.
- Ability to build rapport and credibility with customers, field sales, and internal partners.
- Self-motivation and autonomy, taking ownership to drive productivity and results with limited oversight from a manager.
Responsibilities
- Work with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement account-level market-development and share-gain tactics.
- Support activities such as regional trade shows, peer-to-peer events, and fellows and hands-on courses.
- Implement regional segmentation strategies and develop regional targeting to identify, prioritize, and capture opportunities for field sales and account-based marketing.
- Work with Sales Leaders and their teams to transfer knowledge and best practices to accelerate core technology adoption in the US.
- Build relationships with customers, society partners, and Key Opinion Leaders.
- Monitor competitor activity and develop customer insights, serving as the primary communication conduit to internal teams to inform strategies and initiatives.
- Partner with Global Integrated Marketing to create assets that support sales and drive product adoption and utilization.
- Leverage global marketing campaigns and develop and deploy regional campaigns customized to key accounts, customers, and decision-makers.
- Partner with Global Integrated Marketing to develop and execute account-based demand-generation programs for existing and pipeline products using digital and traditional tactics, including account-based advertising, email, social media, and direct mail.
- Monitor metrics to assess business objectives and provide regular summaries of activity performance and effectiveness.
- Contribute to strategic planning, aligning with the global marketing plan and strategy and US business priorities.
Benefits
- Competitive salary and flexible benefits package.
- Short-term incentive through the Medtronic Incentive Plan (MIP).
- Health insurance.
- Dental insurance.
- Vision insurance.
- Health Savings Account.
- Healthcare Flexible Spending Account.
- Life insurance.
- Long-term disability leave.
- Dependent daycare spending account.
- Tuition assistance or reimbursement.
- Simple Steps global well-being program.
- Incentive plans.
- 401(k) plan with employer contribution and match.
- Short-term disability.
- Paid time off.
- Paid holidays.
- Employee Stock Purchase Plan.
- Employee Assistance Program.
- Non-qualified Retirement Plan Supplement, subject to IRS earning minimums.
- Capital Accumulation Plan, available to Vice Presidents and above or subject to IRS earning minimums.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
