Senior Field Market Development Manager - Microstream Capnography, Acute Care and Monitoring
About The Position
The Senior Field Market Development Manager is an individual contributor in Medtronic’s U.S. Marketing Organization, focused on Microstream™ capnography within the Acute Care and Monitoring business unit. The role works with internal and external stakeholders to execute strategic initiatives that increase market penetration and share across the United States. The position is remote and requires 50% travel. The Acute Care and Monitoring business unit aims to support earlier diagnosis, better treatment, faster complication-free recovery, and improved patient outcomes by monitoring patients’ respiratory status and depth of sedation. This role collaborates with marketing, commercial, Research and Medical Affairs, sales, global integrated marketing, customers, society partners, and Key Opinion Leaders to develop and execute market-development and demand-generation strategies. It also monitors performance and competitor activity, shares customer insights with internal teams, and contributes to strategic planning aligned with global marketing plans and U.S. business priorities.
Requirements
- Bachelor’s degree and at least 7 years of relevant experience, or an advanced degree and at least 5 years of relevant experience.
- For baccalaureate degrees earned outside the United States, a degree satisfying the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Nice To Haves
- Previous sales or marketing experience with products in highly competitive, saturated markets.
- Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives.
- Ability to build rapport and credibility with customers, field sales, and internal partners.
- Self-motivation and autonomy, including taking ownership of work and driving productivity and results with limited manager oversight.
Responsibilities
- Work with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement account-level tactics for market development and share gain.
- Support regional tradeshows, peer-to-peer events, and fellows and hands-on courses.
- Implement regional segmentation strategies and develop regional targeting to identify, prioritize, and capture opportunities for field sales and account-based marketing.
- Work with sales leaders and their teams to transfer knowledge and best practices and accelerate core technology adoption in the United States.
- Build and maintain relationships with customers, society partners, and Key Opinion Leaders.
- Monitor competitor activity and develop customer insights, serving as a primary communication conduit to internal teams to inform strategies and initiatives.
- Partner with Global Integrated Marketing to create assets that support sales and product adoption and utilization.
- Leverage global marketing campaigns and develop and deploy regional campaigns tailored to key accounts, customers, and decision-makers.
- Partner with Global Integrated Marketing to develop and execute account-based demand-generation programs for existing and pipeline products using digital and traditional tactics, including account-based advertising, email campaigns, social media, and direct mail.
- Monitor metrics, assess progress toward business objectives, and provide regular summaries of activity and effectiveness.
- Contribute to strategic planning, aligning with the global marketing plan and strategy and U.S. business priorities.
Benefits
- Competitive salary and flexible benefits package.
- Short-term incentive through the Medtronic Incentive Plan (MIP).
- Health insurance.
- Dental insurance.
- Vision insurance.
- Health Savings Account.
- Healthcare Flexible Spending Account.
- Life insurance.
- Long-term disability leave.
- Dependent daycare spending account.
- Tuition assistance or reimbursement.
- Simple Steps global well-being program.
- Incentive plans.
- 401(k) plan with employer contribution and match.
- Short-term disability.
- Paid time off.
- Paid holidays.
- Employee Stock Purchase Plan.
- Employee Assistance Program.
- Non-qualified Retirement Plan Supplement, subject to IRS earning minimums.
- Capital Accumulation Plan for Vice Presidents and above, or subject to IRS earning minimums.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
