Senior Field Market Development Manager - Digital Health, Acute Care and Monitoring
About The Position
The Senior Field Market Development Manager is an individual contributor in Medtronic’s US Marketing Organization, focused on Digital Health within the Acute Care and Monitoring business unit. This field- and customer-focused role works with internal and external stakeholders to execute strategic initiatives that support market penetration and share growth across the United States. The business unit’s technologies support respiratory-status and depth-of-sedation monitoring, with the goal of enabling earlier diagnosis, better treatment, faster recovery, and improved patient outcomes. The position is remote and requires 50% travel. The role collaborates with marketing, commercial, Research and Medical Affairs, sales, customers, society partners, and Key Opinion Leaders. It contributes to regional and account-based marketing, field sales enablement, customer and competitor insights, demand generation, and performance tracking, while aligning work with global marketing plans and US business priorities.
Requirements
- Bachelor of Arts degree and at least 7 years of relevant experience, or an advanced degree and at least 5 years of relevant experience.
- For a baccalaureate degree earned outside the United States, the degree must satisfy the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A).
Nice To Haves
- Previous sales or marketing experience for products in highly competitive, saturated markets.
- Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives.
- Ability to build rapport and credibility with customers, field sales, and internal partners.
- Self-motivation and autonomy, with ownership of work and the ability to drive productivity and results with limited manager oversight.
Responsibilities
- Collaborate with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement account-level tactics for market development and share growth.
- Support regional tradeshows, peer-to-peer events, fellows courses, and hands-on courses.
- Implement regional segmentation strategies and develop regional targeting to identify, prioritize, and capture opportunities for field sales and account-based marketing.
- Work with Sales Leaders and their teams to transfer knowledge and best practices that accelerate adoption of core technologies in the US.
- Build strong relationships with customers, society partners, and Key Opinion Leaders.
- Monitor competitor activity and develop customer insights, communicating findings to internal teams to inform strategies and initiatives.
- Partner with Global Integrated Marketing to create assets that support sales and drive product adoption and utilization.
- Use global marketing campaigns effectively and develop and deploy regional campaigns tailored to key accounts, customers, and decision-makers.
- Partner with Global Integrated Marketing to develop and execute account-based demand-generation programs for existing and pipeline products using digital and traditional tactics, including account-based advertising, email, social media, and direct mail.
- Monitor metrics, assess achievement of business objectives, and provide regular summaries of activity performance and effectiveness.
- Contribute to strategic planning, aligning plans with the global marketing strategy and US business priorities.
Benefits
- Competitive salary and flexible benefits package.
- Short-term incentive through the Medtronic Incentive Plan (MIP).
- Health insurance.
- Dental insurance.
- Vision insurance.
- Health Savings Account.
- Healthcare Flexible Spending Account.
- Life insurance.
- Long-term disability leave.
- Dependent daycare spending account.
- Tuition assistance or reimbursement.
- Simple Steps global well-being program.
- Incentive plans.
- 401(k) plan with employer contribution and match.
- Short-term disability.
- Paid time off.
- Paid holidays.
- Employee Stock Purchase Plan.
- Employee Assistance Program.
- Non-qualified Retirement Plan Supplement, subject to IRS earning minimums.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
