Senior Event Marketing Manager

adjoe • Boston, MA

14h • Hybrid

About The Position

adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue. At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.

Your Mission & Who We Are Looking For:
Proven track record owning a regional event program end to end. You come from a senior event marketing background within tech, B2B SaaS, AdTech, or a fast-paced agency environment. You have owned a full regional program, including roadmap, budget, and outcomes, rather than executing against someone else's plan. Reporting directly to the Director of Marketing, US, you will build the US event strategy together with leadership and lead its hands-on execution, ensuring events drive business growth and strengthen adjoe's brand positioning in the market.

Events are a pipeline engine, and you own that outcome. This role is pivotal in driving meaningful pipeline across both of adjoe's lines of business: supply, where app publishers monetize and scale with Playtime and Arcade, and demand, where advertisers grow with adjoe Ads. You align regularly with senior stakeholders across Marketing, Sales, Product, and Leadership to ensure events ladder up to strategic priorities, and you track performance and follow up with internal teams so that pipeline and lead goals are genuinely owned and delivered rather than assumed.

You lead execution across a range of event types and audiences. You build and evolve the US event roadmap in close collaboration with leadership, choosing the right formats, audiences, and channels to drive measurable results. That spans industry trade shows and conferences where adjoe needs presence and share of voice, owned events that put our brand and perspective at the center, and executive hospitality events built to move specific accounts and relationships forward. You ensure flawless execution across all of them, from logistics and branding to experience design and post-event impact reporting, and you are as comfortable running the floor plan as you are presenting the roadmap to leadership.

You negotiate and build partnerships with confidence. You serve as the primary point of contact for key conference and co-marketing partnerships, managing negotiations, sponsorship agreements, and long-term opportunities as the owner of those relationships. You manage and optimize the US events budget, making high-impact decisions on where and how to invest for maximum ROI. Externally, you act as a senior voice for the brand, building lasting relationships with conference organizers, local networks, and industry peers that compound in value year over year.

You are metrics-driven and turn data into action. You set success criteria before an event and track ROI across the full lifecycle, evaluating performance rather than activity. You use what the numbers tell you to reallocate spend, retire formats that don't return, and independently optimize processes and results without waiting to be asked.

You think in systems. You build scalable processes, playbooks, templates, and workflows that improve event quality, efficiency, and attendee experience across teams and regions. You manage complex projects and relationships calmly when timelines are tight or priorities shift, you communicate strategy and expectations clearly across functions, and you lead with ownership and clarity, making things happen and keeping stakeholders informed as you go.

Requirements

• Proven track record owning a regional event program end to end.
• Senior event marketing background within tech, B2B SaaS, AdTech, or a fast-paced agency environment.
• Owned a full regional program, including roadmap, budget, and outcomes.
• Experience reporting directly to the Director of Marketing, US.
• Experience driving meaningful pipeline across both supply and demand lines of business.
• Ability to align regularly with senior stakeholders across Marketing, Sales, Product, and Leadership.
• Experience tracking performance and following up with internal teams.
• Experience building and evolving an event roadmap in close collaboration with leadership.
• Experience choosing the right formats, audiences, and channels to drive measurable results.
• Experience with industry trade shows and conferences, owned events, and executive hospitality events.
• Experience ensuring flawless execution across all event types, from logistics and branding to experience design and post-event impact reporting.
• Comfortable running the floor plan and presenting the roadmap to leadership.
• Experience negotiating and building partnerships with confidence.
• Experience serving as the primary point of contact for key conference and co-marketing partnerships.
• Experience managing negotiations, sponsorship agreements, and long-term opportunities.
• Experience managing and optimizing a US events budget.
• Experience acting as a senior voice for the brand externally.
• Experience building lasting relationships with conference organizers, local networks, and industry peers.
• Metrics-driven approach to event marketing.
• Experience setting success criteria before an event and tracking ROI across the full lifecycle.
• Ability to evaluate performance rather than activity.
• Ability to use data to reallocate spend, retire formats that don't return, and independently optimize processes and results.
• Ability to think in systems and build scalable processes, playbooks, templates, and workflows.
• Ability to manage complex projects and relationships calmly when timelines are tight or priorities shift.
• Ability to communicate strategy and expectations clearly across functions.
• Ability to lead with ownership and clarity, making things happen and keeping stakeholders informed.

Responsibilities

• Build the US event strategy together with leadership and lead its hands-on execution.
• Drive meaningful pipeline across both of adjoe's lines of business: supply and demand.
• Align regularly with senior stakeholders across Marketing, Sales, Product, and Leadership to ensure events ladder up to strategic priorities.
• Track performance and follow up with internal teams so that pipeline and lead goals are genuinely owned and delivered.
• Build and evolve the US event roadmap in close collaboration with leadership, choosing the right formats, audiences, and channels to drive measurable results.
• Ensure flawless execution across all event types, from logistics and branding to experience design and post-event impact reporting.
• Serve as the primary point of contact for key conference and co-marketing partnerships, managing negotiations, sponsorship agreements, and long-term opportunities.
• Manage and optimize the US events budget, making high-impact decisions on where and how to invest for maximum ROI.
• Act as a senior voice for the brand externally, building lasting relationships with conference organizers, local networks, and industry peers.
• Set success criteria before an event and track ROI across the full lifecycle, evaluating performance rather than activity.
• Use data to reallocate spend, retire formats that don't return, and independently optimize processes and results.
• Build scalable processes, playbooks, templates, and workflows that improve event quality, efficiency, and attendee experience.
• Manage complex projects and relationships calmly when timelines are tight or priorities shift.
• Communicate strategy and expectations clearly across functions.
• Lead with ownership and clarity, making things happen and keeping stakeholders informed.

Benefits

• Opportunity to own programs that have real impact on how 250+ people across 7 offices join, grow, and perform.
• Operate in a high-velocity environment where you design, test, and iterate on people programs with the same mindset as a product team.
• Work in a culture where feedback is honest, collaboration is real, and your ideas get heard.
• Grow alongside a diverse, global team of 250+ people from over 40 countries.
• Build meaningful programs, celebrate the people behind the product, and bring your energy to a team that genuinely enjoys what they do.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed