Copy of Senior Email Marketing Manager

Navan•Boston, MA

About The Position

The Senior Email Marketing Manager is a senior individual-contributor role on the Digital Demand Gen team, based in San Francisco. The role leads email strategy across prospect nurture, pipeline generation, customer adoption, cross-sell, and upsell. It owns a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys, connecting growth goals to audiences, messages, offers, and next steps in partnership with Demand Gen, Sales, Marketing Operations, Lifecycle, and Customer Marketing. The manager sets the creative bar for email concepts, copy, and design, and builds, QA's, and optimizes modular emails in Knak. Marketing Operations handles technical setup and sending; this role reviews that work and flags issues with targeting, automation, tracking, or delivery. The role also leads experimentation and evaluates conversion, pipeline, opportunities, revenue, engagement, audience health, and deliverability to make recommendations on strategy, creative, targeting, and investment.

Requirements

At least 5 years leading B2B SaaS email, demand generation, or growth programs, with ownership of multi-quarter roadmaps and measurable pipeline or revenue impact.
Deep hands-on experience with Knak.
Technical fluency in segmentation, automation, tracking, and deliverability sufficient to review send setup and identify problems.
Strong creative and editorial judgment, including the ability to improve messaging, concepts, and execution beyond the initial brief.
Strategic and analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes.
Strong cross-functional influence and clear communication with leadership.
Ability to align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability.

Nice To Haves

Working knowledge of Marketo, Salesforce, or similar marketing systems.
Experience with customer adoption, cross-sell, or upsell programs, or email across multiple segments, regions, or products.

Responsibilities

Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys.
Partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps.
Partner with Marketing Operations on the email calendar and own what is sent and when.
Prioritize competing requests so contacts receive relevant, valuable content at appropriate times without being overwhelmed.
Align campaign owners on priorities and timing, communicate tradeoffs, and push back constructively on requests that could dilute the audience experience.
Set the creative bar for email concepts, copy, and design; guide reviews and coach Creative and Campaign partners using briefs and performance insights.
Build, QA, and optimize modular emails in Knak, including personalization and reusable components.
Create templates, workflows, and QA standards for consistent execution.
Review Marketing Operations' technical setup and sending work, and flag targeting, automation, tracking, or delivery issues.
Grow and protect the reachable prospect database in partnership with Marketing Operations, including acquisition, segmentation, automation, deployment, deliverability, consent, and suppression.
Lead tests across audiences, offers, messages, formats, cadence, and timing, prioritizing experiments by business impact and learning value.
Measure conversion, pipeline, opportunities, and revenue alongside engagement, audience health, and deliverability.
Translate results into clear leadership recommendations on strategy, creative, targeting, and investment.
Partner with Lifecycle and Customer Marketing to develop and optimize adoption, cross-sell, and upsell programs as core email priorities.