Copy of Senior Email Marketing Manager
About The Position
The Senior Email Marketing Manager is a senior individual-contributor role on Navan’s Digital Demand Gen team, based in San Francisco. The role leads email strategy across prospect nurture, pipeline generation, customer adoption, cross-sell, and upsell, with ownership of multi-quarter roadmaps and hands-on execution. It combines strategic planning, creative direction, campaign coordination, email production and quality assurance, audience and database health, experimentation, and performance analysis. The position partners closely with Demand Gen, Sales, Marketing Operations, Creative, Campaign, Lifecycle, and Customer Marketing teams to deliver relevant email experiences and measurable business outcomes.
Requirements
- At least 5 years leading B2B SaaS email, demand generation, or growth programs, with ownership of multi-quarter roadmaps and measurable pipeline or revenue impact.
- Deep hands-on experience with Knak.
- Technical fluency in segmentation, automation, tracking, and deliverability sufficient to review send setup and identify issues.
- Strong creative and editorial judgment, including the ability to improve messaging, concepts, and execution beyond the initial brief.
- Strategic and analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes.
- Strong cross-functional influence and clear communication with leadership.
- Ability to align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability.
Nice To Haves
- Working knowledge of Marketo, Salesforce, or similar marketing systems.
- Experience with customer adoption, cross-sell, or upsell programs.
- Experience with email across multiple segments, regions, or products.
Responsibilities
- Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys, partnering with Demand Gen and Sales to align growth goals with audiences, messages, offers, and next steps.
- Partner with Marketing Operations on the email calendar and own decisions about what is sent and when.
- Prioritize competing email requests to provide relevant, valuable content without overwhelming contacts.
- Align campaign owners on priorities and timing, communicate tradeoffs, and constructively push back on requests that weaken the audience experience.
- Set creative standards for email concepts, copy, and design; use briefs and performance insights to guide reviews and coach Creative and Campaign partners.
- Build, quality-check, and optimize modular emails in Knak, including personalization and reusable components.
- Create email templates, workflows, and quality-assurance standards for consistent execution.
- Review Marketing Operations’ technical setup and sending work and flag targeting, automation, tracking, or delivery issues.
- Grow and protect the reachable prospect database in partnership with Marketing Operations, including acquisition, segmentation, automation, deployment, deliverability, consent, and suppression.
- Lead tests across audiences, offers, messages, formats, cadence, and timing, prioritizing experiments by business impact and learning value.
- Measure conversion, pipeline, opportunities, and revenue alongside engagement, audience health, and deliverability.
- Translate performance results into clear leadership recommendations on strategy, creative, targeting, and investment.
- Partner with Lifecycle and Customer Marketing to develop and optimize adoption, cross-sell, and upsell programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
