Senior Director, Social & Influencer

Day One Agency•New York, NY

4d•$130,000 - $150,000•Hybrid

About The Position

As a Senior Director on the Creators & Casting team, you’ll serve as a senior client lead and team leader, guiding large-scale creator-led campaigns from strategy through execution. You’ll provide a sharp cultural POV, ensure programs deliver measurable impact, and help shape the future of the agency’s creator capabilities. You’ll also mentor and inspire the team, acting as a bridge between day-to-day delivery and senior leadership. This position is full-time, requires a hybrid work schedule, and is only available in New York.

Requirements

7-9 years of experience in influencer/creator marketing, social strategy, or related field
Proven track record of leading large-scale creator campaigns for major consumer brands
Exceptional client leadership, communication, and presentation skills
Deep knowledge of creator ecosystems, cultural trends, and platform nuances
Skilled in high-level negotiations, contract oversight, and budget management
Experienced people manager with a proven track record of developing mid-level and junior talent.
Strategic thinker who can balance big-picture vision with flawless execution
Bachelor’s Degree from an accredited university or equivalent professional experience

Responsibilities

Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
Oversee multiple program teams, ensuring work is integrated, creative, and measurable
Guide and approve strategies, casting recommendations, and contract negotiations led by the broader team
Partner with the SVP and executive leadership to evolve the Creators & Casting practice, expanding capabilities and refining processes
Mentor and manage mid-level and junior staff, fostering a culture of accountability, growth, and operational excellence.
Anticipate client and market needs, proactively developing new solutions and opportunities
Contribute to new business efforts, leading creator strategy and presenting to prospective clients
Track, measure, and analyze performance across programs to deliver insights and push innovation