Associate Director / Senior Manager, Social & Influencer

Graza • New York, NY

7h • $140,000 - $160,000 • Hybrid

About The Position

Graza is seeking an Associate Director of Social Media & Influencer Marketing to lead their social media and influencer marketing strategy. This role will oversee a team of three, driving brand awareness and affinity through impactful content, campaigns, and partnerships. The ideal candidate is creative, resourceful, and excited to lead Graza's social team through its next phase of growth. This is a hybrid role requiring 4 days per week in the Brooklyn office.

Requirements

• 8+ years of experience in the social/content/influencer space.
• At least two years of experience in-house at a consumer brand.
• At least one year of people management experience.
• Strong POV on what makes for stand-out social and influencer programs, and a deep understanding of the social media and influencer landscape.
• Experience managing significant social & influencer budgets, with the ability to be scrappy and resourceful.
• Exceptional communicator: experience working with external vendors, partners, and agencies.
• Highly organized and detail oriented.
• Extremely proactive.
• Equally creative and strategic.
• Collaborator and team player.

Responsibilities

• Lead the development of social-first content, series, and campaigns that support and amplify tentpole brand moments and seasonal priorities.
• Drive brand awareness, affinity, and cultural relevance through a content strategy that balances an entertainment-first approach with educational brand and product storytelling.
• Define monthly social content priorities across Instagram, TikTok, and new channels, collaborating with the Social Content Producer and the larger brand/creative team.
• Oversee the social content strategy and calendar across all platforms, inclusive of owned content, brand collaborations, and influencer partnerships.
• Support the team in all concepting, filming, and editing, ensuring brand and creative alignment.
• Propose and drive opportunities for platform expansion beyond core social channels (Instagram and TikTok).
• Set the vision and strategy for Graza’s influencer and creator marketing program, partnering with the Influencer Marketing Manager and broader team.
• Strategize and execute on talent-driven creative campaigns and activations that connect the brand to larger cultural moments.
• Lead the strategy and planning of all VIP / influencer gifting initiatives.
• Spearhead IRL VIP/ influencer activation strategy, identifying and proposing opportunities to bring the community together in real life.
• Support the team in all influencer/creator briefing and communications.
• Drive the social community strategy, partnering with the Community Manager to evolve community programming, identify opportunities to surprise and delight brand loyalists, and maximize the impact of community engagement.
• Oversee all evergreen gifting and seeding initiatives.
• Meaningfully insert Graza into the cultural conversation through brand engagement and other community-oriented initiatives.
• Manage the monthly social content and influencer marketing budget, proposing recommendations for budget optimization.
• Collaborate with the broader brand and marketing team to extend the impact of social campaigns and partnerships across other marketing and media channels.
• Share social / influencer / community performance and insights through monthly reporting, ensuring cross-functional visibility.

Benefits

• Fully covered health care plans (medical, dental, and vision)
• Flexible paid time off
• Bonuses
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed