Senior Account Director, Influencer

Burson•Toronto, ON

6d•Hybrid

About The Position

Burson is looking for a Senior Account Director with a specialization in Influencer Marketing to join their team. This is a newly created role due to continued growth in their influencer marketing offering and client portfolio. Influencer marketing is a core part of Burson's business, and they are seeking a candidate who is passionate about this field. The ideal candidate will have a social-first mindset, be knowledgeable about influencer marketing, and have a deep understanding of lifestyle consumer brands that excel in partnerships. They should also have proven experience leading key accounts, a passion for client service excellence, and experience in direct report team management and operations.

Requirements

9-12 years of experience in PR & Influencer relations.
4-5 years of experience with direct reports.
A strategic mindset and deep knowledge in the social media space, including the latest trends.
Client service oriented, able to manage complex scopes of work, multiple projects, and stakeholders simultaneously.
Proven ability to develop meaningful influencer relationships that result in authentic storytelling and drive measurable impact.
Deep understanding of metrics and insights from priority social platforms and other emerging channels for optimization, learnings, and future plan recommendations.
Excellent written and verbal communication skills.
Creative thinker and problem solver.

Responsibilities

Manage end-to-end influencer strategy and execution, acting as the key client lead to achieve maximum impact of the overarching brand story.
Collaborate on building annual influencer-first strategies, ideas, and frameworks for clients.
Manage a large volume of influencer campaigns, ensuring they are on budget, on time, and on strategy with an error-free project management approach.
Oversee research, identification, negotiation, and project management of influencer programs.
Oversee the development of compelling content for various brands with different audience considerations.
Review and approve campaign reports by tracking and optimizing organic and paid influencer content, and analyzing data to provide actionable insights and opportunities.
Lead social media listening to stay informed on trending content and audience behaviors to inform new partnerships, content opportunities, and social strategies.
Stay updated on emerging social trends, platforms, technologies, and influencers in the Canadian market.
Establish and maintain relationships with key contacts in the influencer space at multiple levels and grow these relationships over time.
In partnership with the VP, Influencer Marketing, educate and share knowledge with teams on trends and best practices.
Manage a team of direct reports at various levels, demonstrating an exemplary work ethic and providing daily counsel.