Art Director, Influencer

Collectively•New York, NY

4d•$98,000 - $110,000•Hybrid

About The Position

Collectively, part of the Brandtech Group, is a global leader in influencer marketing, combining strategy, creative, and technology. They partner with brands across various industries to build integrated social activation strategies. The company has received recognition from top publications and awards for its innovative influencer work and client partnerships. Collectively aims to provide an excellent workplace while delivering ambitious influencer collaborations. In 2020, they were recognized as one of the Best Small Companies to work for by Built In Bay Area. The Client Partnership team leads creator strategy and client servicing, ensuring successful and industry-leading partnerships. They focus on cultivating relationships through best-in-class work, strategic proposals, thought leadership, and ongoing strategic direction to help brands become more effective, innovative creator-centric marketers. This opportunity is for an Art Director to join the Strategic & Creative Development (SCD) function, which focuses on elevating Collectively's competitive, high-stakes, and creatively ambitious work. As a core member of SCD, you will lead ideation and conceptual development for major opportunities like competitive RFPs, big-bet pitches, multi-platform campaigns, and high-visibility client initiatives. You will leverage a deep understanding of creator culture, digital trends, and social storytelling to develop bold, resonant creative ideas that capture attention, spark conversation, and win over audiences. This role is part of a hybrid Business Development + Client Strategy team, offering a unique perspective at the intersection of creative thinking, cultural insight, and business impact. The SCD function was established to enhance the agency's presence in growth-defining moments, leading creative development for pitches and marquee programs in collaboration with Strategy, Business Development, Client Partnerships, and Analytics.

Requirements

4–7 years of experience developing creative for social-first, influencer/ creator-led, or influencer-driven campaigns.
Proven track record of conceptualizing and producing work that earns attention, drives culture, and delivers results.
Deep fluency across platforms, including native thinking in TikTok, Instagram, and YouTube.
Experience working in influencer marketing, social creative agencies, or digital-first brand environments.
Ability to generate a high volume of strong ideas and pressure-test them quickly in a pitch environment.
Strong digital and cultural radar, with an understanding of social media trends and Gen Z behavior.
Experience developing tension-rooted creative territories and campaign frameworks.
Comfort navigating pitch cycles and high-visibility RFP processes.
Exceptional creative writing and concepting skills.
Presentation skills for internal and client pitches.
Ability to balance big-picture concept thinking with executional excellence.

Nice To Haves

Experience in the agency trenches.
Experience using AI tools and moodboarding to generate visual mockups and creative visualizations.
A genuine love for working across diverse industries (CPG, beauty, luxury, tech, B2B) and the creative range to adapt without losing edge.

Responsibilities

Lead creative development for competitive pitches and flagship client programs, generating platform-native, digitally fluent concepts built on cultural friction that earn attention and spark conversation.
Develop ideas that extend beyond social media, including influencer-led events, experiential activations, influencer-led TV spots, and fully integrated campaigns.
Collaborate with strategists to absorb audience research, digital trend signals, and category context, transforming this information into ideas with genuine creative conflict.
Work closely with Strategy partners in brief reviews and ideation sessions to ensure creative concepts are rooted in real insight, acting as both creative lead and thought partner.
Partner with Business Development and Client Partnerships to apply creative thinking to business opportunities in net new pitches and key client programs, translating creative vision for different audiences.
Contribute to creative trend reporting and POV development, keeping teams informed about digital culture, social platforms, and Gen Z behavior.
Help develop playbooks and creative standards to elevate output and assist clients in achieving genuine relevance in the creator space.