Senior Manager, Social + Influencer

Tilebar | Soho Studio LLC•New York, NY

2d•$140,000 - $150,000•Hybrid

About The Position

TileBar is seeking a Senior Manager, Social & Influencer to elevate social into a best-in-class brand and growth channel. This role will shape its next phase of growth and channel expansion, owning strategy and execution across social and influencer. The ideal candidate will have proven expertise in building differentiated strategies across Instagram, Pinterest, YouTube, and TikTok, with a deep fluency in brand positioning and storytelling. Reporting to the VP of Marketing with significant exposure to the CMO and working closely with the creative team, this role is accountable for defining a clear platform roadmap, maintaining a consistently high standard of execution, and evolving our social presence with intention. The right person brings strong creative judgment, attention to detail, and ownership mindset, and an entrepreneurial spirit.

Requirements

5+ years of experience in social media, brand marketing, or influencer strategy within a design-led, lifestyle, or premium consumer brand.
Proven track record building and evolving social strategies (not just executing against an existing calendar), with strong understanding of platform-specific best practices across Instagram, Pinterest, TikTok, and YouTube.
Experience managing influencer partnerships end-to-end, including strategy, negotiation, and performance evaluation.
Excellent written and verbal communication skills, with exceptional attention to detail and strong storytelling instincts.
Proficiency in social media analytics tools and reporting metrics, with ability to translate performance data into clear insights and recommendations.
Builder by nature, eager to introduce and establish new ways of working and comfortable operating in a fast-paced entrepreneurial environment.
Passion for interior design with a strong understanding of customer behaviors and industry trends.

Responsibilities

Own and evolve the strategy for each social platform (Instagram, Pinterest, YouTube), establishing clear positioning, audience targets, and content pillars aligned with TileBar’s brand positioning.
Develop a forward-looking roadmap aligned to brand priorities, product launches, showroom openings, and seasonal storytelling.
Identify growth opportunities and emerging formats that enhance the brand without compromising quality or consistency.
Serve as a steward of the brand across social channels, ensuring all content reflects our visual standards, tone, and design-forward perspective.
Partner closely with Creative to brief, concept, and execute channel-right content across photo, video, UGC, and influencer content.
Manage approvals and schedule & post all social media content; maintain a disciplined standard across captions, formats, and publishing details.
Test content formats and creative approaches to optimize engagement and performance.
Develop and execute an influencer strategy that connects authentically to consumer and trade audiences.
Negotiate partnerships, manage contracts, and allocate budget strategically across paid partnerships and product gifting.
Build long-term relationships with select collaborators to deepen brand affinity and extend product storytelling.
Own the end-to-end UGC pipeline, proactively identifying standout installations from tagged content, securing usage rights, and integrating curated assets across organic and paid channels.
Oversee community engagement strategy to foster meaningful engagement and strengthen brand perception.
Define KPIs for each platform and regularly assess performance against growth and engagement goals.
Present analytics and insights for all social media platforms with actionable suggestions on a weekly basis & longer term trends, covering growth, engagement, new followers, site traffic and conversion.
Leverage data to refine content strategy, audience targeting, and platform investment.