Specialist, Social & Influencer

Method Communications • Salt Lake City, UT

18h • $60,000 - $75,000 • Hybrid

About The Position

The Specialist, Social & Influencer manages tactical execution and emerging strategic initiatives for social media and influencer marketing programs across B2B technology clients. This role bridges execution and strategy, taking ownership of content development, influencer relationship management, campaign optimization, and performance analysis with moderate oversight. The Specialist demonstrates growing expertise in social strategy, audience development, and creator partnerships while supporting Managers and Senior Managers on complex client accounts. This position requires proactive problem-solving and the ability to operate independently on day-to-day program management.

Requirements

• 2-3 years of experience in social media and influencer marketing, preferably in an agency environment
• Proven ability to create and execute effective social media strategies that drive engagement and business results
• Experience with social media management platforms and analytics tools
• Hands-on experience planning and managing influencer partnerships from identification through campaign completion
• Understanding of paid social media campaigns
• Demonstrated ability to analyze data and translate insights into strategic recommendations
• Excellent written and verbal communication skills
• Strong organizational skills with ability to manage multiple clients simultaneously
• Understanding of B2B technology marketing and enterprise sales cycles preferred
• Collaborative mindset with ability to work across teams and mentor junior staff
• Self-motivated with ability to work independently and take initiative

Responsibilities

• Manage assigned accounts with moderate oversight, serving as day-to-day client contact
• Lead client communication on routine matters and escalate complex issues appropriately
• Develop and maintain content calendars, editorial schedules, and influencer partnership timelines
• Proactively identify opportunities to improve client programs and grow social presence
• Support Managers with project scoping, budget tracking, and resource planning
• Train and guide Coordinators on best practices and client-specific requirements
• Ensure accurate time tracking and project documentation
• Create high-quality social media content strategies aligned with client goals and brand voice
• Write engaging copy across all platforms with minimal edits required
• Analyze social media and influencer performance data to identify trends and optimization opportunities
• Conduct competitive analysis and social listening to inform strategic recommendations
• Identify, vet, and negotiate with influencers and content creators for partnership opportunities
• Assist in influencer campaigns including brief development, content reviews, and performance measurement
• Ensure all influencer content meets FTC compliance standards and brand guidelines
• Plan and execute paid social campaigns including audience targeting, budget allocation, and creative testing
• Develop monthly and quarterly reports with insights and actionable recommendations
• Stay current on platform algorithm changes, new features, and emerging social trends
• Support Method's owned social channels
• Contribute to new business pitches with social and influencer research and strategy development
• Provide thought leadership on social and influencer trends during internal strategy sessions
• Help develop case studies and results summaries to showcase program success
• Mentor Coordinators and GAs on social media best practices and influencer marketing fundamentals
• Collaborate cross-functionally with PR, content, and creative teams
• Contribute to team knowledge-sharing and training initiatives
• Demonstrate subject matter expertise within the agency

Benefits

• Flexible, hybrid work
• Generous Vacation and Wellness Time accruals
• Two weeks of full office closure
• Paid holidays
• 2 floating holidays
• Telecom stipend
• Employer paid Medical, Dental, and Vision Insurance
• Employer paid Health Savings Account (HSA)
• 401K Plan with Employer Match up to 4%
• Free Employee Assistance Program (EAP) offering three confidential, face-to-face counseling sessions per issue per year
• Paid Family Leave
• $500 annual wellness stipend after 6 months of employment
• $1500 professional development stipend after 2 years of employment
• 4 weeks of paid sabbatical after 5 years of employment
• Leadership development and virtual training opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed