Social Media Specialist, Influencer Marketing

Runway

1d•$100,000 - $150,000

About The Position

Runway is building AI to simulate the world through merging art and science, believing that world models are at the frontier of progress in artificial intelligence. The company is seeking a Social Media Specialist, Influencer Marketing to manage its paid influencer and affiliate programs. This role involves scouting and pitching creators, negotiating deals, and managing relationships from start to finish. It is not a content production role. The ideal candidate is highly online, organized, analytical, and action-oriented, with a strong understanding of content distribution, trend identification, creator relations, and translating social insights into actionable recommendations.

Requirements

At least 2 years of experience in influencer marketing, affiliate marketing, social/creator partnerships, or a related role
An existing network of creator relationships, ideally with strength on YouTube
Comfortable negotiating fees and contracts directly with creators
Strong understanding of how content performs on YouTube specifically, plus a broader read on social and creator trends
Highly organized, able to manage a high volume of relationships, deals, and paperwork at once
Polished, confident, low-ego, and able to represent Runway well in creator conversations
Interest in AI, creative tools, video, design, filmmaking, advertising, and the broader creator economy

Nice To Haves

Experience running affiliate programs specifically, not just influencer marketing
Experience working with influencers or outreach agencies
Experience working at a creative, consumer, prosumer, AI, design, or technology company
Familiarity with Runway and the broader AI creative ecosystem

Responsibilities

Scout and identify creators, primarily on YouTube, relevant to Runway's paid influencer and affiliate programs
Pitch creators on both programs: flat-fee paid briefs for influencers, and signup/performance-based deals for affiliates
Own outreach, negotiation, contracts, and paperwork for each creator relationship, end-to-end
Partner with outside agencies running outreach at scale to keep the creator pipeline full
Stay immersed in YouTube and the broader AI/creative tools creator landscape, tracking trends and surfacing who's worth pursuing next
Share what's resonating with creators and audiences with the creative team to help inform organic content direction
Partner with the growth marketing team on attribution and reporting to track program performance and ROI
Coordinate with the creative team on briefs given to paid influencers