Senior Director, Product Marketing

Jasper • ,

3d • $198,000 - $247,000 • Remote

About The Position

Jasper is hiring a Senior Director, Product Marketing to lead and scale its Product Marketing function. The role will define Jasper’s product narrative, strengthen market differentiation, and lead a high-performing team connecting Product, Marketing, and Sales. It combines category strategy with pragmatic execution across fast-moving go-to-market cycles.

This fully remote position is open to candidates located anywhere in the continental United States and reports to the CMO. The Senior Director will own product positioning and messaging, guide launches and go-to-market programs, partner across functions on product and commercial decisions, and lead analyst relations. The expected base salary range is $198,000–$247,000, with compensation varying based on relevant experience, skills, competencies, and certifications.

Requirements

• 12+ years of product marketing experience in B2B enterprise SaaS.
• At least 3 years of experience leading product marketing teams.
• Track record of developing high-performing teams, building cross-functional relationships, and creating clarity and focus as a business grows.
• Strong product marketing skills, including translating complex capabilities into distinctive positioning and stories that resonate with enterprise buyers.
• Ability to connect strategy with execution, exercise sound judgment, and guide teams through competing priorities and new opportunities.
• Experience bringing platform products or multiple solutions to market and supporting growth through launches and sustained go-to-market programs.
• Excellent writing and presentation skills, including the ability to engage executives, customers, analysts, and colleagues across functions.
• Customer-centered, commercially minded approach, using research and data to sharpen strategy and understand impact.

Nice To Haves

• Curiosity about AI and the future of marketing.
• Familiarity with AI platforms, marketing workflows, and pricing or packaging.

Responsibilities

• Own and evolve Jasper’s product narrative, connecting its platform, services, and solutions to customer needs and market opportunities.
• Shape differentiated positioning and messaging for launches, sales conversations, and digital experiences.
• Lead, coach, and develop the product marketing team, providing direction and supporting employee growth.
• Set product marketing priorities and establish a collaborative operating rhythm focused on high-impact opportunities.
• Partner strategically with Product, bringing customer, competitive, and market insights to roadmap, pricing, packaging, and go-to-market decisions.
• Lead cross-functional launches, aligning Product, Marketing, Sales, and Customer Success around market awareness, field readiness, and customer adoption.
• Develop industry and use-case programs with Demand Gen, Sales, and Services to generate qualified pipeline and expansion opportunities.
• Guide product messaging across the website and key customer touchpoints in partnership with Brand, Creative, and web teams.
• Partner with Enablement and Sales to develop narratives, customer proof, and resources for discovery, demos, and value-based selling.
• Own Jasper’s analyst relations strategy and program, developing analyst relationships and partnering with executive and product leaders on briefings, research evaluations, and market positioning.
• Use customer feedback, field insights, and measures of commercial impact to improve messaging, launches, and go-to-market programs.

Benefits

• Comprehensive health, dental, and vision coverage beginning on the first day for employees and their families.
• 401(k) program with up to 2% company matching.
• Equity grant participation.
• Flexible PTO with a $900 annual FlexExperience budget.
• $1,800 annual FlexWellness program budget.
• Budget for home office setup.
• $1,500 annual learning and development stipend.
• 16 weeks of paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed