Senior Director, Product Management - Do It Yourself Experiences

H&R Block•Remote, MO

3d•$187,500 - $312,500

About The Position

The Senior Director, Product Management – DIY Experiences leads H&R Block’s DIY product pillar, delivering end-to-end experiences for clients who complete their taxes independently. The portfolio spans desktop, mobile, online human-assisted, and AI-enabled journeys. The role owns portfolio strategy, roadmap, and delivery, translating customer insights, enterprise priorities, and product strategy into scalable experiences that support client satisfaction, retention, unit growth, and revenue growth. It also drives near-term outcomes, longer-term innovation, new capabilities, and growth opportunities. As a member of the Product Leadership team, the Senior Director contributes to overall product strategy, special initiatives, and team culture. The role leads product teams and leaders, establishes customer- and data-informed practices, maintains execution rigor, and partners across Marketing, Pricing, Engineering, Design, Data, AI, Product Operations, Shared Experiences, Analytics, and adjacent product areas. It balances speed and quality in a regulated environment while ensuring alignment with compliance, risk, and governance requirements.

Requirements

12–15+ years of experience in product management or digital experience leadership.
Proven track record of delivering and growing end-to-end digital products at scale.
Strong product management skills in learning and discovery, roadmaps, prioritization, execution, and analytics, along with experience applying AI to transform product practices.
Strong team and people leadership, development, and coaching ability.
Experience with multichannel experiences, including web, mobile, and AI-supported channels.
Ability to translate strategy into measurable outcomes.
Strong data fluency and decision-making skills.
Experience in complex or regulated environments.
Excellent executive communication and stakeholder influence skills.
Bachelor’s degree or equivalent experience required.

Nice To Haves

A strong operator and product leader who thrives on driving clarity, execution, and results within a defined space.
Ability to build high-performing teams and deliver consistently against commitments.
Uses data to continuously improve outcomes.
Balances customer obsession, operational rigor, and product craft to deliver intuitive, scalable experiences aligned with enterprise goals.

Responsibilities

Own the strategy, roadmap, and delivery of the DIY experience portfolio across client touchpoints.
Ensure seamless experiences across desktop, mobile, assisted, and AI-enabled channels.
Set priorities, sequencing, and tradeoffs to maximize customer and business impact.
Translate enterprise strategy and Ideal State direction into product roadmaps, learning plans, OKRs, and measurable outcomes.
Lead teams in simplifying complex tax workflows and reducing friction across the customer journey.
Deliver experiences that build client confidence, trust, and ease of use.
Integrate human-assisted and AI-assisted capabilities into intuitive, differentiated experiences.
Improve conversion, completion rates, and client satisfaction through iterative delivery.
Lead, coach, and develop product leaders and teams.
Establish product management practices grounded in customer empathy, insights, data, and experimentation, and establish a strong product delivery operating model.
Apply AI to transform how product teams work and maintain high standards for execution, autonomy, and accountability.
Partner with Marketing, Pricing, Engineering, Design, Data, and AI teams.
Use data and client feedback to inform prioritization and decisions, and define and monitor key performance indicators.
Partner with Product Operations, Shared Experiences, and Analytics teams.
Balance speed and quality in a regulated environment.
Partner with adjacent product leaders in Do It For Me, Financial Services, Small Business, and Explorations to deliver enterprise priorities and outcomes.
Lead through influence across cross-functional teams and clearly surface risks, tradeoffs, and dependencies.
Ensure alignment with compliance, risk, and governance requirements.
Contribute to overall product strategy, special initiatives, and team culture as a member of the Product Leadership team.

Benefits

Competitive pay.
Comprehensive benefits and support for life both in and outside of work.
Medical and prescription drug coverage for qualifying associates and eligible dependents.
H&R Block Retirement Savings Plan (401(k) Plan).
Employee Assistance Program.
(Virtual) fitness center programs.
Associate discount program.
Business Travel Accident Insurance.
Associate Tax Prep benefit.
Potential participation in incentive compensation or short-term incentive plans.