EverPro - Senior Director of Marketing, Joist

EverCommerce • Remote (Ontario), ON

10d • $175,000 - $200,000 • Remote

About The Position

EverCommerce is seeking an experienced Senior Director of Marketing to lead marketing efforts for Joist, a B2B SaaS platform targeting contractors and home service professionals within the EverPro ecosystem. Joist offers solutions for estimates, invoicing, payments, job management, and work scheduling across Web, iOS, and Android. The role involves setting the strategic and growth vision for Joist marketing, encompassing brand, product marketing, lifecycle, and go-to-market strategy. This position requires close collaboration with Joist's GM, Head of PLG Growth, Product teams, and central Marketing to ensure marketing investments yield measurable business outcomes. EverCommerce is a leading service commerce platform with over 725,000 global service-based business clients, providing integrated SaaS solutions to accelerate growth, streamline operations, and increase retention.

Requirements

• 10+ years of related industry experience with a product-led growth motion and/or SaaS organization.
• Demonstrated success building and managing senior-level relationships and high-performing teams.
• Experience operating effectively through cross-functional and shared-service partnerships.
• Full-stack marketing experience and deep understanding of customer lifecycle stages and strategies to drive growth via new customer acquisition, expansion, and retention.
• Demonstrable success achieving customer acquisition and revenue growth goals.
• Proven track record of articulating a clear ROI path — through attribution modeling and/or marketing mix modeling (MMM) — for large media spends, and communicating that case credibly to senior leadership.
• Excellent track record driving highly creative marketing programs with measurable revenue growth in both sales-led and product-led growth structures.
• Strong brand-building and product marketing fundamentals: positioning, messaging, competitive intelligence, launch management.
• Deep knowledge of digital acquisition and lifecycle marketing, including paid and organic channels, email, and other scalable growth channels.
• Standout communication skills with an extraordinary ability to collaborate constructively and cross-functionally.
• Customer-focused mindset, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines.
• Must be eligible to work without sponsorship.
• May require travel to Corporate Headquarters in Denver, Colorado, or other office locations around North America.

Nice To Haves

• Working knowledge of emerging AI-driven search and discovery channels, including AEO/GEO, is a plus.
• Experience in payments, fintech, or subscription/usage-based monetization models is a plus.

Responsibilities

• Develop and implement cohesive go-to-market strategies that drive growth for Joist, a multi-platform (Web/iOS/Android) product-led growth business.
• Own customer acquisition strategy and performance for Joist across paid and organic channels, including traffic, signup, conversion, customer quality, acquisition efficiency, and revenue growth across Web, iOS, and Android.
• Own Joist's brand and product marketing strategy, including positioning, messaging, voice, category narrative, competitive intelligence, launch strategy, and GTM enablement, while evolving how Joist shows up in emerging discovery channels such as AI-powered search and answer engines.
• Own go-to-market strategy and execution for Joist+, Joist's most critical strategic launch and the flagship product-led growth offering across the wider EverPro portfolio.
• Partner closely with the Head of PLG Growth, Product, Data, and Support to connect acquisition, onboarding, conversion, and retention into one coordinated growth system, identifying and removing friction across the customer journey and owning the marketing components of the PLG roadmap.
• Develop and lead lifecycle marketing strategy across onboarding, engagement, monetization, retention, and reactivation.
• Build and scale a rigorous marketing experimentation and measurement culture, including A/B testing, geo-testing, incrementality, attribution, and other approaches that improve decision-making across acquisition and lifecycle.
• Lead and develop the Joist marketing team across growth marketing, product marketing, and lifecycle, while partnering effectively with EverPro's central Marketing organization.
• Coordinate closely with Joist's GM, Head of PLG Growth, Product leaders, Data, and central Marketing; concisely analyze, report, and present performance, customer, and growth trends weekly, monthly, and quarterly.
• Accountable for delivery of demand generation programs for existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events.
• Measure marketing effectiveness and manage budget allocation with a tight focus on customer growth, revenue impact, efficiency, and return on marketing investment.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program
• Student Loan Repayment Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed