EverPro - Senior Marketing Automation Manager (Remote US)

EverCommerce

1d • $130,000 - $145,000 • Remote

About The Position

The Senior Marketing Automation Manager owns the marketing automation platform, data, and campaign operations supporting demand generation, lifecycle, and cross-sell programs across EverPro’s Horizontal Solutions portfolio. The role serves as the technical backbone for Growth, Product Marketing, and Customer Marketing, enabling teams to reach the right customers with relevant messages at scale and measure results.

The position leads marketing automation platform strategy and operations, primarily using Marketo and its integration with Salesforce. Following the completion of a Salesforce and Marketo migration, the manager will optimize and standardize the consolidated environment and establish a scalable, well-governed foundation across the portfolio. A central focus is enabling cross-sell and multi-product adoption through audience building, signals, triggers, journeys, personalization, lead routing, and measurement.

This role combines technical expertise and systems thinking, with accountability for prioritizing work according to business impact. Messaging is owned by partner teams; the manager contributes a data-driven, systems-level perspective and turns strategy into reliable, measurable automation. The role is remote within the United States, with possible travel to the Denver headquarters or other North American offices. Applicants must be eligible to work without sponsorship.

Requirements

• At least 7 years of experience in marketing automation, marketing operations, or marketing technology.
• At least 3 years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives.
• Deep Marketo expertise.
• Hands-on experience with multiple marketing automation platforms and demonstrated success optimizing and standardizing a platform after migration or instance consolidation.
• Strong working knowledge of Salesforce, including Marketo-to-Salesforce sync, campaign and lead objects, and closed-loop reporting.
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
• Experience designing complex lead routing and assignment logic for multi-product campaigns across multiple sales teams and account ownership models.
• Working knowledge of email compliance and data governance standards, including CAN-SPAM, TCPA, and GDPR, and deliverability best practices.
• Strong analytical skills and ability to turn performance data into actionable recommendations and prioritization decisions.
• Advanced familiarity with HTML/CSS.
• Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership.
• Comfort operating in a fast-paced, high-growth, evolving environment.
• Exceptional verbal and written communication skills.
• Strong attention to detail and operational discipline.
• Must be eligible to work in the United States without sponsorship.

Nice To Haves

• B2B SaaS experience.
• Marketo Certified Expert certification.
• Experience building automation for cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio.
• Experience with Velocity scripting, webhooks, or APIs.
• Salesforce Administrator certification.

Responsibilities

• Own Marketo architecture, governance, user management, and best practices for the Horizontal Solutions portfolio.
• Lead post-migration optimization of the consolidated Salesforce and Marketo environment, standardizing fields, scoring models, program templates, and naming conventions with Marketing Ops, RevOps, and data teams.
• Design and maintain scalable data architecture for segmentation, lead scoring, attribution, and reporting across products and customer bases.
• Own data hygiene, consent and compliance standards (CAN-SPAM, TCPA, GDPR), and email deliverability across programs.
• Oversee day-to-day marketing automation operations, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.
• Build and maintain reusable program templates and modular email and landing page assets.
• Optimize automated programs using behavioral data and performance trends, and share insights on CTAs, landing pages, and funnel performance with messaging teams.
• Troubleshoot data integration, lead scoring, CRM sync, and campaign execution issues before launch.
• Partner with Growth and Product Marketing on demand generation programs, lead quality and scoring strategy, and funnel reporting.
• Build and measure onboarding, retention, expansion, and advocacy journeys with Customer Marketing.
• Collaborate with Sales, RevOps, and Marketing Ops on lead management, routing, SLAs, and closed-loop reporting between Marketo and Salesforce.
• Work with Product and data teams to incorporate product usage and account signals into the marketing data model.
• Support Partner and Field Marketing with campaign infrastructure for webinars, events, and ABM programs.
• Build behavioral triggers and multi-step journeys that promote adoption of multiple products, with personalization by trade, product mix, and lifecycle stage.
• Design and maintain lead routing for multi-product campaigns so leads reach the appropriate product sales team or account owner with relevant context and SLAs.
• Build measurement frameworks for ecosystem programs, including multi-product attribution, cross-sell pipeline and attach-rate reporting, and incremental lift from journey and personalization tests.
• Own marketing automation prioritization and roadmap planning, making trade-offs based on business impact, resource constraints, and performance data.
• Manage request intake and capacity through the shared project management process, with clear SLAs and documentation.
• Balance short-term execution with platform scalability and strategic investments.
• Improve how automation work is planned, executed, quality-assured, and measured, fostering experimentation and operational rigor.

Benefits

• Flexibility to work in-office, remotely, or hybrid within the country of employment.
• Continued investment in professional development.
• Day 1 access to health and wellness benefits, including an annual wellness stipend.
• 401(k) with up to a 4% match and immediate vesting.
• Flexible and generous FTO time-off.
• Employee Stock Purchase Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed