About The Position

EverPro, a business within EverCommerce, is hiring a Marketing Manager, Lifecycle & Growth to support Invoice Simple. The role drives lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth. It operates across Lifecycle Marketing, Product, Product Marketing, Growth, and Data, translating business priorities and customer insights into experiences that influence customer behavior. The position is suited to a marketer who thinks in customer journeys, uses data to guide decisions, and wants to own initiatives that affect business outcomes in a Product-Led Growth environment. The position can be based anywhere in the United States and may be performed remotely, in-office, or in a hybrid arrangement where an EverCommerce office is nearby. The role may require travel to the corporate headquarters in Denver, Colorado, or other North American offices. Candidates must be eligible to work without sponsorship. The target compensation range is $65,000–$80,000 USD per year in most U.S. locations. Final compensation may vary based on location, local market conditions, and the candidate’s experience and expertise.

Requirements

  • 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles.
  • Experience owning customer journeys tied to business outcomes, not just channel execution.
  • Strong analytical and quantitative skills, including experience using data to inform decisions.
  • Proven ability to collaborate cross-functionally and influence without direct authority.
  • Experience working in B2B or B2C SaaS or Product-Led Growth (PLG) environments.
  • Must be eligible to work without sponsorship in the United States.

Nice To Haves

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Experience with marketing automation platforms such as Braze, Iterable, HubSpot, or similar.
  • Exposure to feature adoption, monetization, or payments-related initiatives.
  • Experience partnering closely with Product and Product Marketing teams.
  • Comfort with directional impact modeling or customer economics.

Responsibilities

  • Own lifecycle experience direction for assigned customer journeys, segments, or initiatives.
  • Define the intended audience, customer need or opportunity, and behavior or outcome for lifecycle experiences.
  • Design end-to-end customer lifecycle experiences across email, push notifications, and in-app messaging.
  • Coordinate lifecycle touchpoints with product experiences to support customer success and growth.
  • Translate business priorities into initiatives that drive activation, retention, adoption, and monetization.
  • Develop hypotheses for how lifecycle initiatives will contribute to business goals.
  • Estimate potential impact directionally using assumptions, ranges, and customer economics.
  • Prioritize initiatives based on potential impact, customer value, and feasibility.
  • Partner with Product, Product Marketing, Growth, Payments, and Data teams.
  • Work with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness.
  • Use customer insights and performance data to influence decisions and align stakeholders.
  • Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact.
  • Own execution of complex lifecycle and growth initiatives within the assigned scope.
  • Coordinate timelines, dependencies, and handoffs across Marketing and partner teams.
  • Manage multiple initiatives while adapting to changing business priorities.
  • Partner with marketing automation, creative, and analytics teams to deliver customer experiences.
  • Monitor lifecycle performance using shared measurement frameworks.
  • Design and run experiments to test approaches and optimize outcomes.
  • Analyze performance results to identify drivers of success or underperformance.
  • Turn learnings into recommendations for iteration and scale.
  • Advise peers informally on lifecycle best practices and customer engagement.
  • Share insights and learnings to improve cross-team effectiveness.
  • Contribute to continuous improvement of lifecycle and growth practices across Marketing.

Benefits

  • Day 1 access to health and wellness benefits, including an annual wellness stipend.
  • 401(k) with up to a 4% match and immediate vesting.
  • Flexible and generous flexible time off (FTO).
  • Employee Stock Purchase Program.
  • Flexibility to work in-office, remotely, or hybrid within the country of employment.
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