Senior Director of Marketing Communications

Hope Media Group•New Caney, TX

12h

About The Position

The Senior Director of Marketing and Communications leads Hope Media Group’s marketing function, directing how its multi-brand ministry reaches audiences through campaign planning, marketing communications, digital channels, promotions, and marketing technology and data. Product Directors define brand needs; this team plans and delivers the campaigns, messages, and channels to address them. The role works under the VP of Brand, who sets brand standards, and directs leaders responsible for campaigns and channels, promotions, and the marketing platform. Key partners include the Senior Director of Creative, Director of Insights, Chief Technology Officer, Live Experiences, Donor Engagement, and Product Directors. The role leads and develops the marketing team, sets priorities, and builds a culture of service to the brands and continuous improvement. It owns marketing briefs and strategy, campaign planning and the shared calendar, brand messaging, request intake and prioritization, digital channels, audience data, marketing technology, promotions, performance reporting, and budget oversight. It also partners with stakeholders on event promotion, product launches, donor acquisition, creative production, research, and platform and data needs. The position uses reporting and AI to improve marketing relevance and results while ensuring marketing systems are integrated, usable, governed, and compliant with data privacy requirements. Hope Media Group describes its environment as fun, encouraging, collaborative, engaging, caring, family-oriented, and friendly. This is a full-time ministry role requiring demonstrated Christian faith, including a personal relationship with Jesus Christ and active membership in a Bible-believing local church. Travel and nights, weekends, or holidays are each listed at 0%–10%.

Requirements

Bachelor’s degree in Marketing, Communications, Information Systems, or equivalent experience preferred.
5–7 years of experience in marketing operations, marketing technology, or digital marketing; preferably in a multi-brand or multi-channel environment.
Demonstrated experience owning a marketing technology stack or digital marketing infrastructure.
Experience with email marketing, CRM, digital advertising, and marketing automation platforms.
Strong technical literacy with marketing platforms and comfort evaluating and learning new tools.
Demonstrated competency with artificial intelligence and its application in creative work.
Analytical mindset and ability to translate marketing data into clear recommendations.
Experience with audience segmentation and targeting strategies.
Strong project-management skills, including leading teams, meeting competing deadlines, and managing complex multi-channel campaigns.
Ability to work across multiple brands with distinct audiences and voices.
Proven track record supporting marketing campaigns with measurable results.
Ability to build and maintain internal and external relationships.
Flexible team player.
Heart for Christian ministry and genuine enthusiasm for HMG’s mission.
Personal relationship with Jesus Christ, spiritual grounding, and working knowledge of scripture.
Active membership in a Bible-believing local church.
Commitment to the ministry’s Statement of Faith & Biblical Beliefs and comfort praying for coworkers, leading spoken prayer, and participating in ministry prayer meetings and Bible studies.
Strong moral character.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Information Systems, or equivalent experience is preferred.
Experience in a multi-brand or multi-channel environment is preferred.

Responsibilities

Lead, coach, and hold accountable Director-level team leaders; recruit and develop marketing talent as the function grows.
Build a culture of clear priorities, service to the brands, and continuous improvement.
Own the brief and strategy for marketing work, coordinating with the Senior Director of Creative, who owns execution craft.
Work with Live Experiences to promote events and partner with the VP of Strategy & Innovation on launches such as new products.
Lead campaign planning and the shared marketing calendar across all brands.
Work with Product Directors to translate brand goals for reach, revenue, and audience growth into campaign plans.
Own marketing communications and messaging, maintaining distinct brand voices consistent with standards set by the VP of Brand.
Partner with Donor Engagement on donor acquisition and support-drive marketing.
Report campaign results to Product Directors and the VP of Brand.
Ensure every marketing and creative request comes through the single Wrike intake form and is triaged and prioritized transparently.
Reduce the request backlog and report queue depth weekly by requesting brand.
Work with the Director of Creative Operations to move work from intake into production.
Own HMG’s email, social media, digital advertising, and website marketing channels; set channel strategy with the VP of Brand and Product Directors and oversee performance.
Build and maintain audience data for marketing, including list management, segmentation, tagging, and targeting; partner with the Director of Insights on the broader audience data picture.
Use AI to make marketing communications more specific and relevant over time.
Own the marketing technology stack, including CRM, email, social management, digital advertising, and marketing automation platforms.
Evaluate, select, and implement tools that support HMG’s audience strategy and ministry mission; keep the stack integrated, functional, and accessible.
Manage vendor relationships, platform access, governance, and training, and ensure data privacy and compliance across digital marketing channels.
Oversee listener promotions and on-air campaigns designed to serve each brand’s audience relationship.
Own marketing performance reporting, including channel metrics, campaign results, and email, social, and digital ad performance.
Build dashboards for the VP of Brand and Product Directors, translate data into recommendations, and adjust programs based on results.
Develop the department or functional-area budget annually and provide monthly input to FP&A to forecast costs and revenue accurately.
Review expenses and invoices in RAMP, ensuring proper coding by department, project, brand, and location and compliance with company credit-card, travel, and other policies.
Monitor department performance against budget and forecast using the Intacct Dashboard and ensure spending remains within annual budget amounts.
Participate in on-air fundraisers and pray for donors as needed; participate in ministry prayer meetings and Bible studies, and support the ministry’s mission.
Attend and participate in regular staff meetings and training; perform other duties as assigned.