Director of Marketing and Communications

Bay Area Community Resources (BACR)•El Cerrito, CA

2d•$130,000 - $140,000•Hybrid

About The Position

Bay Area Community Resources (BACR) is seeking a strategic, adaptable, and narrative-driven Director of Marketing and Communications to steward its brand, culture, and external presence. Reporting directly to the CEO, the role combines strategic leadership with day-to-day engagement: building cohesive internal communications that unite a geographically distributed workforce while increasing BACR’s brand visibility across the Bay Area. This is a pivotal position for an empathetic communicator, skilled storyteller, and collaborative leader who thrives in a mission-focused environment and can translate complex organizational initiatives into inspiring stories. The Director will lead internal communications, culture, and employee engagement; establish clear systems for information to flow between leadership and staff; manage BACR’s intranet community; and promote consistent internal branding and transparent dialogue. Externally, the role will advance BACR’s brand presence and strategy, oversee communications channels and organizational profiles, coordinate executive visibility, manage crisis communications, and partner with leadership and development teams on fundraising and donor engagement communications. The position is hybrid in the San Francisco Bay Area. Remote work is possible, with occasional meetings at the BACR office or other locations. Some travel may be required, though it is not expected to be significant. The stated annual compensation range is $130,000–$140,000. BACR describes itself as a mission-driven organization promoting the healthy development of individuals, families, and communities through direct services, volunteerism, and partnerships.

Requirements

At least 7 years of progressive leadership experience in marketing, internal or external communications, public relations, or brand strategy.
Experience designing internal communication systems for large, geographically distributed workforces.
Proven ability to synthesize high-volume, multi-program operations into concise, persuasive narrative frameworks for executive audiences and major funders.
Familiarity with brand architecture concepts, including House of Brands and Branded House, and campaign execution.
Demonstrated success aligning organizational storytelling with philanthropic trends, government grant priorities, and corporate social responsibility initiatives.
Proven track record handling crisis communications and executive thought leadership programs.
Experience managing internal communication platforms such as Workvivo or Slack and modern web and social media management tools.
Strong written and verbal communication skills, including the ability to distill complex topics into clear, compelling stories.
Ability to consider how communications will sound, feel, and be received by diverse audiences.
Ability to manage competing priorities, move projects forward, and hold others accountable.

Nice To Haves

Experience in the nonprofit or social impact sector.

Responsibilities

Develop and execute an internal communications strategy that keeps staff informed, valued, and aligned with BACR’s mission, vision, and strategic goals.
Design and implement procedures, norms, and processes to communicate leadership updates, policies, and strategic decisions consistently from the Executive Team and Senior Leadership Team to all staff.
Manage the Workvivo intranet community, celebrating employee achievements, reinforcing shared culture, boosting morale, and fostering community across sites.
Maintain a consistent look, feel, and tone across internal channels, newsletters, and announcements.
Create opportunities for open dialogue, transparent updates, and two-way engagement between senior management and staff, including all-staff meetings, Q&As, and leadership messages.
Collaborate with People & Culture, Finance, and Senior Leadership to craft thoughtful, inclusive messaging about organizational initiatives, policy updates, and official positions on topical and social issues.
Lead initiatives advancing Strategic Plan Goal 7 to elevate BACR’s brand and external presence, showcase community impact, and broaden its reach.
Advise leadership on brand positioning and the strategic balance between the core BACR brand and individual program identities.
Oversee updates to BACR’s websites, social media accounts, annual reports, and organizational profiles such as GuideStar to ensure brand consistency, visual alignment, and engaging storytelling.
Coordinate executive visibility strategies and prepare the CEO and Senior Leadership Team for conference presentations, community events, external appearances, and organization-wide announcements.
Monitor relevant current events, coordinate timely responses, and lead crisis communications with leadership to protect and advance BACR’s reputation.
Partner with the CEO, Executive Directors, and Development and Government Relations teams to align communications with fundraising goals and donor engagement campaigns.