Director of Marketing & Communications

Servpro•Grapevine, TX

About The Position

SERVPRO Team Shaw seeks a hands-on Director of Marketing & Communications to own marketing strategy and execution, oversee outsourced SEO and digital marketing partners, lead company events, and strengthen the brand across multiple markets. The role involves building plans, personally driving initiatives, holding vendors accountable, and connecting marketing activity to measurable business results. The position supports a rapidly growing, multi-location SERVPRO franchise serving residential and commercial restoration, reconstruction, contents, and plumbing markets. The director develops and executes an annual marketing strategy and multi-market calendar; manages digital agency performance and campaigns; plans events; maintains brand and communications standards; supports sales and business development; and reports marketing performance to leadership. This is a full-time, at-will position. Compensation is $80,000–$110,000 per year.

Requirements

At least 5 years of progressive marketing experience with demonstrated hands-on campaign execution.
Experience directing outside SEO or digital agencies and interpreting digital marketing performance.
Experience organizing corporate events, trade shows, or customer engagement programs.
Strong project management, writing, communication, budgeting, and analytical skills.
Ability to manage competing deadlines in a fast-paced, multi-location environment.

Nice To Haves

Experience in restoration, construction, plumbing, HVAC, roofing, or other home services.
Experience with B2B and B2C campaigns, CRM systems, marketing automation, and Google Analytics.
Experience partnering directly with executives and field sales teams.

Responsibilities

Develop and execute an annual marketing strategy and multi-market marketing calendar aligned with growth goals.
Create targeted campaigns for residential and commercial restoration, reconstruction, contents, and plumbing.
Partner with sales leadership to identify opportunities and manage marketing budgets, schedules, and vendors.
Manage outsourced SEO and other digital marketing partners by setting deliverables and reviewing results.
Oversee SEO, paid advertising, website conversion, Google Business Profiles, landing pages, and digital campaigns; technical SEO execution remains outsourced.
Track qualified leads, cost per lead, customer acquisition cost, conversion rates, and marketing-attributed revenue.
Plan and execute CE classes, trade shows, sponsorships, networking functions, client appreciation events, and community activities.
Manage event logistics, invitations, registration, vendors, budgets, materials, and on-site execution; coordinate with business development teams and measure follow-up and ROI.
Maintain consistent brand standards and messaging across locations and business lines.
Oversee social media, company announcements, PR, newsletters, marketing collateral, presentations, and branded merchandise.
Coordinate photography, video, employee recognition, recruiting content, and creative vendors.
Support commercial accounts, property managers, insurance relationships, and strategic partnerships with campaigns and sales materials.
Align marketing programs with sales priorities and establish lead tracking and handoff processes.
Create a monthly marketing scorecard covering qualified leads, acquisition cost, attributed revenue, digital results, event outcomes, and budget performance.
Present insights and recommendations to leadership and continuously optimize campaigns.

Benefits

Health, dental, and vision insurance options.
401(k) retirement plan with company match.
Paid time off and company holidays.
Ongoing training and professional development opportunities.
Supportive, growth-oriented company culture that values hard work and innovation.
Performance-based bonus.
Competitive salary.

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