Director of Marketing & Communications

SERVPRO of Hurst-Euless-Bedford • Grapevine, TX

2d • $80,000 - $110,000 • Onsite

About The Position

We seek a hands-on Director of Marketing & Communications to own marketing strategy and execution, oversee outsourced SEO and digital marketing partners, lead company events, and strengthen our brand across multiple markets. This leader must build plans, personally drive initiatives, hold vendors accountable, and connect marketing activity to measurable business results.

Requirements

• 5+ years of progressive marketing experience with demonstrated hands-on campaign execution.
• Experience directing outside SEO/digital agencies and interpreting digital marketing performance.
• Experience organizing corporate events, trade shows, or customer engagement programs.
• Strong project management, writing, communication, budgeting, and analytical skills.
• Ability to manage competing deadlines in a fast-paced, multi-location environment.

Nice To Haves

• Experience in restoration, construction, plumbing, HVAC, roofing, or other home services.
• Experience with B2B and B2C campaigns, CRM systems, marketing automation, and Google Analytics.
• Experience partnering directly with executives and field sales teams.

Responsibilities

• Develop and execute an annual marketing strategy and multi-market marketing calendar aligned with growth goals.
• Create targeted campaigns for residential and commercial restoration, reconstruction, contents, and plumbing.
• Partner with sales leadership to identify opportunities; manage marketing budgets, schedules, and vendors.
• Manage the existing outsourced SEO agency and other digital partners, setting deliverables and reviewing results.
• Oversee SEO, paid advertising, website conversion, Google Business Profiles, landing pages, and digital campaigns.
• Track qualified leads, cost per lead, customer acquisition cost, conversion rates, and marketing-attributed revenue.
• Plan and execute CE classes, trade shows, sponsorships, networking functions, client appreciation events, and community activities.
• Manage logistics, invitations, registration, vendors, budgets, materials, and on-site execution.
• Coordinate with business development teams and ensure post-event follow-up and ROI measurement.
• Maintain consistent brand standards and messaging across locations and business lines.
• Oversee social media, company announcements, PR, newsletters, marketing collateral, presentations, and branded merchandise.
• Coordinate photography, video, employee recognition, recruiting content, and creative vendors.
• Support commercial accounts, property managers, insurance relationships, and strategic partnerships with campaigns and sales materials.
• Align marketing programs with sales priorities and establish lead tracking and handoff processes.
• Create a monthly marketing scorecard covering qualified leads, acquisition cost, attributed revenue, digital results, event outcomes, and budget performance.
• Present insights and recommendations to leadership and continuously optimize campaigns.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Health, dental, and vision insurance options.
• 401(k) retirement plan with company match.
• Paid time off (PTO) and company holidays.
• Ongoing training and professional development opportunities.
• Supportive, growth-oriented company culture that values hard work and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed