Director of Marketing and Communications

Bay Area Community Resources•El Cerrito, CA

1d•Hybrid

About The Position

Bay Area Community Resources (BACR) is seeking a strategic, adaptable, and narrative-driven Director of Marketing and Communications to steward the organization’s brand, culture, and external presence. Reporting directly to the CEO, this role combines strategic leadership with hands-on engagement, building internal communications that unite a geographically distributed workforce while increasing BACR’s external brand visibility across the Bay Area. The position calls for an empathetic communicator, skilled storyteller, and collaborative leader who can translate complex organizational initiatives into compelling stories in a mission-focused environment. The Director develops internal communication systems and engagement opportunities that keep staff informed, valued, and aligned with BACR’s mission, vision, and strategic goals. The role also leads brand strategy and external communications, including digital channels, executive visibility, crisis communications, and communications supporting fundraising and donor engagement. BACR promotes the healthy development of individuals, families, and communities through direct services, volunteerism, and partnerships in the San Francisco Bay Area. It is an equal opportunity employer committed to diversity and inclusion. The position is hybrid in the San Francisco Bay Area, with remote work possible and occasional attendance at meetings in BACR offices or other locations. Some travel may be required, but significant travel is not expected.

Requirements

At least 7 years of progressive leadership experience in marketing, internal or external communications, public relations, or brand strategy.
Experience designing internal communication systems for large, geographically distributed workforces.
Ability to synthesize high-volume, multi-program operations into concise, persuasive narrative frameworks for executive audiences and major funders.
Familiarity with brand architecture concepts, including House of Brands and Branded House, and campaign execution.
Demonstrated success aligning organizational storytelling with philanthropic trends, government grant priorities, and corporate social responsibility initiatives.
Experience handling crisis communications and executive thought leadership programs.
Experience managing internal communication platforms such as Workvivo or Slack and modern web and social media management tools.
Strong storytelling and written and verbal communication skills, including the ability to distill complex information into clear, compelling narratives.
Ability to consider how communications will be received by diverse audiences.
Ability to manage competing priorities, move projects forward, and hold people accountable.

Nice To Haves

Experience in the nonprofit or social impact sector.

Responsibilities

Develop and execute an internal communications strategy that keeps staff informed, valued, and aligned with BACR’s mission, vision, and strategic goals.
Design and implement processes for consistent communication of leadership updates, policies, and strategic decisions from the Executive Team and Senior Leadership Team to all staff.
Manage the Workvivo intranet community to celebrate employee achievements, reinforce culture, boost morale, and foster community across sites.
Maintain a consistent look, feel, and tone across internal channels, newsletters, and announcements.
Create opportunities for open dialogue, transparent updates, and two-way engagement between senior management and staff, including all-staff meetings, Q&As, and leadership messages.
Collaborate with People & Culture, Finance, and Senior Leadership on inclusive messaging for organizational initiatives, policy updates, and official positions on topical or social issues.
Lead initiatives supporting Strategic Plan Goal 7 to elevate BACR’s brand and external presence and increase its influence and impact.
Advise leadership on BACR’s positioning and the balance between the core organization brand and individual program identities.
Oversee updates to BACR websites, social media accounts, annual reports, and organizational profiles such as GuideStar, ensuring brand consistency, visual alignment, and engaging storytelling.
Coordinate executive visibility strategies and prepare the CEO and Senior Leadership Team for conference presentations, community events, external appearances, and organization-wide announcements.
Monitor relevant current events, coordinate timely responses, and lead crisis communications with leadership to protect and advance BACR’s reputation.
Partner with the CEO, Executive Directors, and Development and Government Relations teams to align communications with fundraising goals and donor engagement campaigns.