Director of Marketing and Communications

Silver Key Senior Services, Inc.•Colorado Springs, CO

1d•$68,952 - $69,000•Onsite

About The Position

The Director of Marketing and Communications provides strategic leadership for Silver Key's brand, messaging, and public presence, ensuring alignment with the organization's mission, programs, and long-term strategic direction. The role advances Silver Key's position as a community hub that centers older adults and connects generations through services, relationships, and shared experiences. The Director develops and implements integrated marketing and communications strategies that support program growth, community engagement, partnerships, and fundraising. Working with executive leadership, directors, and cross-functional teams, the Director ensures communications unify the organization, strengthen internal alignment, and amplify external impact. The position aligns messaging, partnerships, and funding narratives into a cohesive story that supports organizational impact and long-term sustainability. It oversees brand management, organizational storytelling, community positioning, grant communications, media relations, crisis communications, digital strategy, and marketing team and project management. The position normally works 40 hours per week at the Murray location and reports to the VP of Advancement and Communications. The stated pay is $68,952, with a $1 increase for bilingual individuals speaking Spanish, German, or Korean. Local driving to events will likely be required. Employment is contingent on drug screening and background checks, including a Colorado Adult Protective Services background check.

Requirements

Bachelor's degree in a related field.
3–5 years of relevant experience.
Strong communication and leadership skills.
Strong verbal and written communication, analytical, statistical, mathematical, and interpersonal skills.
Ability to translate complex programs into clear, compelling messaging and write complex reports for varied audiences.
Strong understanding of nonprofit marketing, fundraising, and grants.
Cross-functional collaboration and organizational awareness.
Brand development and narrative leadership.
Ability to read and interpret safety rules, operating and maintenance instructions, and procedure manuals.
Ability to perform basic arithmetic and calculate rates, ratios, and percentages, and interpret bar graphs.
Ability to apply common-sense understanding to instructions and solve problems involving several concrete variables in standardized situations.
Good proficiency with computer software and applications, office equipment, and professional telephone use; ability to type quickly and accurately.
Ability to multitask using computers, phones, and office equipment while interacting with clients; technology proficiency assessments may be required before employment.
Must pass a drug test and background checks before hire and periodically during employment, including a Colorado Adult Protective Services background check.
Ability to meet the physical demands of the role, including lifting up to 35 pounds as needed.

Nice To Haves

Proficiency in non-English languages is highly valued; Spanish, German, or Korean language skills are associated with a $1 pay increase.
Professional development opportunities may include Mental Health First Aid, Peer Support Certification, and other supervisor-approved trainings.

Responsibilities

Develop and implement an integrated marketing and communications strategy aligned with Silver Key's strategic priorities.
Partner with executive leadership and program directors to align communications with operations and organizational goals.
Support consistent messaging and program representation across departments.
Identify opportunities to strengthen organizational visibility, engagement, and impact.
Maintain and evolve a cohesive brand identity across platforms.
Lead development of the organization's narrative, reflecting its mission, impact, and strategic direction.
Ensure consistency in voice, messaging, and storytelling across programs and services.
Strengthen Silver Key's visibility and reputation in the community and position it as a leader in older adult services and intergenerational community-building.
Support communications related to strategic partnerships and community initiatives.
Collaborate with development and program leaders on grant proposals through storytelling, impact framing, and clear communication of outcomes.
Align communications with grant-funded initiatives to support clarity, compliance, and visibility.
Translate program outcomes into narratives that support future funding and long-term sustainability.
Communicate funded initiatives in a way that reinforces the organization's broader strategic direction.
Serve as a primary media contact and organizational spokesperson alongside executive leadership.
Build and maintain relationships with journalists, media outlets, and community influencers.
Lead proactive media engagement and manage reactive communications.
Develop and lead communications strategies during crises or high-risk situations, ensuring messaging is timely, consistent, and aligned with organizational values and leadership direction.
Oversee websites, social media, email communications, and digital campaigns.
Produce podcasts and videos showcasing elderhood wisdom, insights, and value to the community.
Ensure digital platforms support engagement, program awareness, and fundraising.
Use analytics and performance data to refine strategies and improve effectiveness.
Lead marketing staff, contractors, and vendors; manage workflows, timelines, and budgets; and establish priorities and accountability.
Engage with volunteers, show appreciation for their efforts, and occasionally provide guidance.
Perform other duties as required.
Drive locally to events as likely required.