Director of Marketing & Communications

Baylor University•Waco, TX

About The Position

Baylor University is seeking a Director of Marketing and Communications for the School of Engineering and Computer Science. The position directs the School’s marketing and communications strategies and ensures messaging aligns with its mission, values, and strategic priorities. The role strengthens the School’s brand reputation, supports enrollment and revenue goals, and engages key audiences across multiple platforms. The Director works with academic departments, programs, enrollment teams, University marketing partners, vendors, and the Dean’s Office to plan and deliver communications and marketing initiatives. The position also manages the School’s web and mass email communications, oversees content creation, supports fundraising and events, and supervises student workers and interns.

Requirements

Bachelor’s degree in marketing, communications, business, advertising, or a closely related field, or an acceptable combination of education and work experience.
Three years of relevant work experience in marketing, advertising, enrollment marketing, communications, or a related field, or an acceptable combination of education and work experience.
Experience developing enrollment, recruitment, audience, or lifecycle marketing strategies.
Experience managing paid media strategies, advertising budgets, and vendor relationships.
Ability to use data, analytics, market research, and performance measures to inform marketing strategy and resource allocation.
Marketing experience within higher education or another large, complex organization.
Applicants must currently be authorized to work in the United States on a full-time basis.

Nice To Haves

Master’s degree.
Five years of relevant experience.

Responsibilities

Develop and implement marketing and communications strategies aligned with the School of Engineering and Computer Science’s vision, mission, values, and goals.
Provide strategic direction for departments and programs and coordinate marketing and communications plans and initiatives to support their goals.
Collaborate with Undergraduate and Graduate Enrollment Management teams on strategic marketing campaigns focused on student recruitment.
Manage relationships with external marketing vendors, including collaboration on digital advertising, accountability, and reporting.
Serve as the primary website manager for ECS departments and programs, developing and maintaining webpages, consulting on web strategy and design, and liaising with Baylor Digital Marketing.
Manage mass email strategy, including creating and distributing large-scale internal and external communications and overseeing department-level mass emails.
Write and edit ECS content, including news releases, website articles, newsletter and magazine stories, and other communications.
Supervise student workers and interns and support their projects.
Coordinate with the Dean’s Office administrative team to manage and support college-wide events, particularly communications and programming.
Assist the dean with executive communications, including drafting, reviewing, and distributing emails and presentations.
Support fundraising through communications materials, event support, and stewardship.
Collaborate with the assistant dean of operations on faculty and staff appreciation and retention efforts, including awards and engagement activities.
Serve as liaison to Baylor University’s Division of Marketing & Communications and the Brand Council.
Serve as a member of the ECS Dean’s Council.
Perform other duties as assigned to support Baylor’s mission.
Comply with University policies.
Maintain regular and punctual attendance.