Senior Director, Membership Strategy

Crunchyroll, LLC•Los Angeles, CA

8d•$228,000 - $285,000

About The Position

Crunchyroll is seeking a Senior Director, Membership Strategy to shape its global membership experience by defining what motivates fans to join and stay. The role will bring streaming, games, commerce, digital manga, events, and other benefits together into a compelling membership value proposition. It will set strategic priorities across these businesses and align them around a shared vision without owning their individual strategies or day-to-day operations. Reporting to the VP of Strategy within the Chief Strategy Officer organization, this role is part of a team responsible for enterprise, membership, and SVOD strategies, supported by fan insights, competitive intelligence, and market research. The team helps guide Crunchyroll’s long-term direction and global growth. The Senior Director will work with senior leaders, Finance, Commercial Planning, Fan Insights, Market Intelligence, and regional teams to develop strategic frameworks, business cases, membership plans, and recommendations for leadership.

Requirements

15+ years of experience, including a background in management consulting, either as a career consultant or having transitioned into an in-house strategy role.
5+ years of leadership experience and a track record of building and leading high-performing teams.
Experience with subscription or membership businesses, including value proposition design, tiering, and benefit architecture.
Proven track record of setting strategic direction and aligning senior leaders across business lines without direct authority.
Excellent analytical and communication skills, including presenting strategic recommendations to C-suite executives.
Sound judgment in navigating ambiguity, competing priorities, and evolving business strategies.
Excellent interpersonal skills and emotional intelligence to build relationships and influence across teams.

Nice To Haves

Experience in media, technology, or consumer subscription businesses.
MBA or other relevant advanced degree.
Experience in digital retail, subscription services, advertising, or e-commerce.

Responsibilities

Define and evolve Crunchyroll’s global membership value proposition, including the factors that drive fans to join, engage, and stay.
Set membership-level strategic priorities that connect streaming, games, commerce, digital manga, events, and other offerings.
Partner with senior leaders across business lines to align individual strategies with the broader membership vision, without owning day-to-day strategies or operations.
Establish strategic frameworks, performance measures, and planning processes to drive alignment across business lines, Finance, and regional teams.
Shape the strategy for membership tiers and benefits, and provide strategic direction to Commercial Planning on pricing, promotions, and tier structures.
Build business cases for new and expanded membership benefits, including opportunity sizing, financial impact, and experimentation.
Partner with Finance on long-term membership growth, revenue, and unit economics to inform investment priorities and strategic trade-offs.
Develop and refine fan segmentation frameworks, partnering with Fan Insights and Market Intelligence on research into member behavior and testing the membership value proposition.
Evaluate membership value, pricing, competitive positioning, and regional market dynamics to identify growth opportunities and inform commercial decisions.
Monitor industry trends, emerging business models, and product innovation to identify opportunities for differentiation.
Present strategic recommendations to senior leadership and escalate membership priorities and trade-offs requiring broader enterprise decisions.

Benefits

Salary plus annual performance bonus earning potential.
Flexible time off policies.
Medical, dental, vision, short-term disability, long-term disability, and life insurance.
Health Savings Account (HSA) program.
Health care and dependent care flexible spending accounts (FSA).
401(k) plan with employer match.
Employer-paid commuter benefit.
Support program for new parents.
Pet insurance.
Some offices are pet friendly.