Membership Strategy Senior Manager

Crunchyroll, LLC • Los Angeles, CA

8d • $145,100 - $180,000 • Hybrid

About The Position

Crunchyroll is seeking a Membership Strategy Senior Manager to strengthen the value of its membership by understanding why fans join, what keeps them engaged, and how the company can deliver more value across its fan ecosystem. Reporting to the Senior Director of Membership Strategy in the Chief Strategy Officer organization, this role leads major strategic workstreams, evaluates membership opportunities, and turns analysis into recommendations that inform business decisions. The Senior Manager translates membership priorities into actionable plans and partners with leaders across SVOD Strategy, Commerce, Games, Digital Manga, Product, Finance, and regional markets to align strategy across the business.

The role assesses membership value, benefits, tier differentiation, and strategic investment opportunities, including those that may shape the membership business over the next five to ten years. It models financial and membership impacts, develops recommendations on testing or introducing benefits, and manages projects from problem definition through analysis and recommendations. The position also supports planning and budgeting processes, works with Finance on membership economics and long-term models, and provides strategic input to Commercial Planning, which owns pricing, tiers, and promotions.

The Senior Manager maintains global anime market sizing and fan segmentation frameworks, works with Research, Market Intelligence, and Data Analytics to identify trends, and presents evidence-based recommendations and tradeoffs to senior stakeholders. The role leads and reviews project work by professionals, supports senior leadership priorities, and helps improve the Strategy team's ways of working. The position follows a hybrid schedule with three days per week onsite at the Los Angeles office.

Requirements

• At least 8 years of experience in strategy, including a management consulting background, either currently or before transitioning to an in-house corporate strategy role.
• Demonstrated ability to drive strategy and success for large, multi-area projects with unclear problems and limited strategic direction.
• Ability to design and own work plans, processes, and multi-area workstreams while guiding experienced professionals.
• Background in subscription or membership businesses, including value proposition design, benefit evaluation, or tiering.
• Ability to persuade senior stakeholders across several functional areas in sensitive and complex situations.
• Exceptional analytical and communication skills, including presenting to senior and C-level stakeholders.
• Strong interpersonal skills, emotional intelligence, empathy, and passion.
• Comfort with ambiguity and rapidly evolving strategies and priorities.

Nice To Haves

• MBA or equivalent advanced degree preferred.

Responsibilities

• Analyze what drives fans to join and stay, assess membership value across Crunchyroll businesses, and recommend ways to strengthen the offering.
• Assess membership benefits, tier differentiation, and strategic investments, including opportunities that may shape the membership business over the next five to ten years.
• Size opportunities, model financial and membership impacts, evaluate tradeoffs, and recommend whether and how to test or introduce new benefits.
• Own major projects from problem definition through analysis and recommendations, developing work plans, frameworks, and processes.
• Partner with SVOD Strategy, Commerce, Games, Digital Manga, Finance, and regional leaders to align strategies and plans with broader membership priorities.
• Manage cross-functional planning processes and recurring forums so membership priorities and recommendations are ready for business planning and budgeting cycles.
• Partner with Finance on membership economics and long-term financial models, and provide strategic inputs to Commercial Planning on pricing, tiers, and promotions.
• Maintain and evolve global anime market sizing and fan segmentation frameworks, working with Research, Market Intelligence, and Data Analytics to identify trends and opportunities.
• Present evidence-based recommendations, communicate strategic choices and tradeoffs, and build alignment among senior stakeholders.
• Lead and review work by professionals on assigned projects, support senior leadership priorities, and help improve the Strategy team's ways of working.

Benefits

• Salary plus annual performance bonus earning potential.
• Flexible time-off policies.
• Medical, dental, vision, short-term disability, long-term disability, and life insurance.
• Health Savings Account program.
• Health care and dependent care flexible spending accounts.
• 401(k) plan with employer match.
• Employer-paid commuter benefit.
• Support program for new parents.
• Pet insurance; some offices are pet friendly.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed