Senior Director, HCP Marketing — Flu portfolio (Fluzone HD, Fluzone SD, Flublok)
About The Position
Lead U.S. HCP marketing for Sanofi’s flu vaccine portfolio, including Fluzone, Fluzone High-Dose, and Flublok, positioning each product within the broader U.S. vaccines portfolio. This is a multi-product role in a complex, competitive, evolving market where portfolio positioning drives revenue. The role owns sales-force engagement, end-to-end non-personal promotion (NPP) and omnichannel performance, precision-targeted customer engagement, and health-system and account activation, translating strategy into adoption, standardization, and sustained utilization. It manages a team ranging from Associate Director to Product Manager, coordinates agencies and third parties, and serves as a central leader across workstreams. The position reports to the U.S. Head of Flu franchise. The Senior Director leads U.S. HCP marketing execution, performance governance, budgets, and cross-functional collaboration. The role is accountable for meeting or exceeding brand and financial targets by fiscal and seasonal year-end, using analytics to identify leakage and deploying corrective HCP interventions. It also partners with Sales, Medical, and Value teams on maternal defense and infant immunization standardization. The role includes travel up to 30%.
Requirements
- Bachelor’s degree required.
- 10+ years of pharma/biopharma commercial experience.
- 8+ years of brand/HCP marketing experience.
- Proven success in sales-force engagement, precision marketing, and NPP/omnichannel with measurable outcomes.
- Experience positioning individual products within a portfolio against competitors to drive revenue.
- Data-driven operating approach, strong cross-functional influence, and executive communication skills.
Nice To Haves
- MBA or advanced degree.
- Launch and/or seasonal brand experience.
- Pediatrics, respiratory, or IDN experience.
- Global collaboration experience.
Responsibilities
- Serve as the primary liaison to four distinct sales teams; set the field engagement model, content sequencing, field/NPP orchestration, and KPIs; deliver field-ready tools and training.
- Drive account-level activation across pre-book execution and in-season activation, with distinct calls to action and tactics such as EHR and health-maintenance prompts.
- Lead NPP and omnichannel media planning, channel mix, creative, measurement, optimization, and precision engagement strategies; establish full-funnel KPIs, conduct weekly performance governance, and dynamically reallocate spend by region and segment.
- Use precision marketing to maximize reach and engagement across customer segments beyond available field capacity.
- Translate insights, including ATU, VCR drop-off, EHR signals, and field intelligence, into value propositions, personalized customer journeys, and disciplined messaging across pediatric and adult practices and health systems.
- Lead market research initiatives informed by, but separate from, other customer and market insights.
- Manage a multi-agency ecosystem spanning creative, media, martech, analytics, and data partners; provide briefs, SOWs, and SLAs; ensure on-time, on-budget delivery and measurable ROI.
- Align Sales, Market Access, Medical/HEOR, Analytics, Supply, Training, Communications, Legal, Regulatory, and Compliance; serve as the U.S. point person with Global Marketing and integrate current evidence into compliant storytelling.
- Lead and develop a high-performing team; raise talent density, establish clear OKRs, and foster accountability, inclusion, and P&L ownership.
- Own targets, dashboards, leadership presentations, and readouts; manage advertising and promotion/NPP budgets; ensure RC/MLR readiness and compliance.
- Meet or exceed brand and financial targets by fiscal and seasonal year-end, using analytics to identify leakage and deploying rapid corrective HCP interventions.
- Partner with Sales, Medical, and Value teams on maternal defense and infant immunization standardization.
- Allocate OPEX dynamically using geo-segmented prioritization; shift investment toward lower-funnel levers such as EHR, workflow, and point of care, and connect spend to measurable behavior change.
- Transform omnichannel execution by embedding customer journeys, triggering personalized follow-ups, optimizing the VaccineShop ecommerce platform, and orchestrating personal and non-personal promotion as one system.
- Strengthen franchise ownership and talent through clear governance, succession planning, and capability building.
Benefits
- Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
- At least 14 weeks of gender-neutral parental leave.
- Company employee benefit programs; additional benefits information is available through the company.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
