Senior Director, HCP and Access Marketing

Immunic Therapeutics

4d•$250,000 - $280,000

About The Position

Immunic Therapeutics is seeking a Senior Director, HCP and Access Marketing to lead end-to-end customer segment strategies and tactical execution for healthcare professionals and access stakeholders as the company prepares for the potential approval and launch of vidofludimus calcium in relapsing multiple sclerosis. This builder role calls for a marketer experienced in global brand strategy and MS launches who can adapt positioning, messaging, and channel strategies to the US market and its HCP and access audiences, and build and lead a high-performing marketing team. The position is central to launch planning and works closely with Medical Affairs, Regulatory, Market Access, Patient Services, Commercial Operations, and other functions. The role will help maximize the near- and long-term value of vidofludimus calcium across its lifecycle and develop brand strategy grounded in both the science and the practical realities of reaching patients. The company is at a pre-Phase 3 data readout stage and is planning commercial activities, including positioning, disease education, and building the commercial function. The ideal candidate combines strategic leadership with hands-on execution and data analysis, cross-functional collaboration, and the ability to build and inspire a team working with lean resources.

Requirements

Bachelor's degree required.
At least 15 years of progressive marketing experience in biotechnology or pharmaceuticals, including significant experience in brand and global marketing and access leadership roles.
Direct experience leading HCP and market access customer strategy and marketing through the launch of a therapy in multiple sclerosis.
Proven ability to lead end-to-end strategy through execution across digital and field promotional channels.
Experience managing global or multi-customer-segment positioning while balancing core brand consistency with customer segment needs and opportunities.
Strong experience managing external agencies across creative, media, digital, and market research.
Ability to translate clinical and scientific data into clear, differentiated brand positioning and messaging.
Experience partnering closely with Market Access, Medical Affairs, and Patient Advocacy on integrated launch strategy.
Willingness and ability to travel approximately 25–40% of the time, including internationally.
Comfort operating in a lean, fast-moving, pre-commercial biotech environment.
Fluency with digital and omnichannel approaches and a growth mindset for adapting marketing approaches with disruptive technologies and innovations.

Nice To Haves

MBA or another advanced degree.
Experience using AI, data, and disruptive technologies to increase the impact of marketing campaigns.
Experience launching a therapy with a novel mechanism of action or first-in-class positioning.
Existing relationships within the global MS clinical, scientific, and patient advocacy communities, and with practice managers, financial or population-based decision makers, and other access stakeholders.

Responsibilities

Own HCP and organized customer/access segment strategy, aligning it with brand strategy and developing a core narrative that can be adapted across US and international markets.
Translate clinical and mechanism-of-action data into differentiated brand messaging relevant to physicians.
Shape the launch playbook using lessons from prior global MS launches to guide sequencing, market prioritization, and pre-launch disease education.
Lead end-to-end omnichannel and digital execution across web, social, and non-personal promotion, using digital and technology solutions to increase impact.
Support global market research and partner with forecasting and analytics teams on launch scenarios, segmentation, targeting, and KPIs.
Partner with Market Access on an integrated plan for payers, population-based decision makers, and practice managers; own the strategy and resources for pull-through.
Work with Market Access, Medical Affairs, Patient Advocacy, Regulatory, and Legal/Compliance to prepare launch strategy, messaging, and channel plans before approval.
Build and manage the HCP and access marketing budget with marketing peers, Access, Finance, and the VP of Marketing.
Onboard and manage creative, media, research, and digital agencies; help develop marketing processes and governance that can scale from pre-launch to commercial launch.
Advise commercial leadership on market dynamics and opportunities.
Lead and develop a high-performing team of marketers focused on HCP and access stakeholders.