Senior Director, Global Advertising Product Marketing

Spotify•New York, NY

1d•$291,071 - $414,388•Hybrid

About The Position

Spotify is seeking a Senior Director to lead its global Advertising Product Marketing team and shape the next chapter of the function. Reporting to the Head of Advertising Business Marketing, this role partners with Product, Engineering, Sales, Business Development, and Marketing leaders to influence product strategy, strengthen Spotify’s market position, and help advertisers get more value from its advertising solutions. The role sets the vision, strategy, and operating model for global Advertising Product Marketing; brings customer and market insights into product development; and leads go-to-market strategy, positioning, messaging, packaging, launches, and adoption across a diverse portfolio. It drives advertiser adoption and commercial growth, establishes strong product launch and readiness practices, and equips Sales and regional teams with the insights and tools to engage customers. The Senior Director also connects product capabilities to evidence of advertiser outcomes, explores opportunities in AI and emerging technologies, and develops a high-performing, inclusive global team. The position is based in New York, with an expectation to work from the office two to three times per week. The United States base salary range is $291,071–$414,388, plus equity.

Requirements

15+ years of experience.
Experience building, scaling, or transforming Product Marketing organizations in advertising technology, digital advertising, or a related platform business.
Experience leading global teams across complex product portfolios, shaping product strategy, and delivering business results.
Understanding of advertising business growth, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
Experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into priorities and measurable outcomes.
Ability to communicate influentially as an executive with senior Product, Engineering, and Commercial leaders, as well as clients and partners.
Strategic thinking and strong commercial judgment, with the ability to use customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
Ability to explain complex technology clearly and engagingly to senior leaders, advertisers, agencies, and business partners.
Forward-looking, hands-on perspective on AI, automation, and emerging advertising technologies, including using AI to change how Product Marketing is done.
Experience developing leaders and building inclusive, collaborative teams; ability to create clarity, encourage different perspectives, support growth, and balance long-term strategy with execution.

Responsibilities

Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into valuable advertiser solutions.
Lead global go-to-market strategies for advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions; own positioning, messaging, packaging, launches, and adoption.
Build understanding of advertisers, agencies, buying behaviors, and the competitive landscape; use insights to identify opportunities, influence product priorities, and strengthen Spotify’s market position.
Drive product adoption and commercial growth by identifying customer needs, addressing adoption barriers, and partnering with teams to improve usage, retention, and revenue; define success measures and use results to guide decisions.
Translate advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes; partner with Business Marketing on a consistent product story.
Improve product development-to-market practices by establishing processes, shared accountability, and readiness measures that support decisions about launching, scaling, improving, or stopping initiatives.
Equip Sales and regional teams with insights, messaging, and tools to bring Spotify advertising solutions to customers.
Work with Measurement and Advertising Effectiveness teams to connect product capabilities to credible evidence of advertiser outcomes and feed that evidence into product decisions.
Explore how AI, automation, and emerging advertising technologies can improve products, customer experiences, and product marketing practices, and identify opportunities to rethink how advertising solutions are developed, positioned, and scaled.
Lead and develop a high-performing global Product Marketing organization by attracting talent, building strategic and commercial capabilities, and fostering creativity, accountability, collaboration, and measurable impact.