Senior Director, Franchise Strategy & Transformation

Coca-Cola•Draper, UT
•$174,000 - $204,000

About The Position

The Senior Director, Franchise Transformation is a strategic transformation leader responsible for developing competitive advantage across assigned bottler geographies. The role redesigns how the KO–bottler system operates, leads high-impact transformation initiatives, and ensures that initiatives are adopted and deliver value in-market. It bridges enterprise strategy and local execution by translating national initiatives into plans that fit local market realities while maintaining strategic integrity. The role also leads key strategic projects as needed for the franchise. The position identifies structural opportunities, develops future-state operating models, and leads transformation from concept through pilot and scale. It owns adoption and value realization, partnering with bottler leadership and KO functions to embed successful changes into standard ways of working. It also develops scalable playbooks and capabilities so successful approaches can be replicated across markets and bottlers.

Requirements

  • 10–15+ years of experience in franchise operations, commercial strategy, or transformation roles.
  • Proven track record of leading large-scale transformation initiatives.
  • Experience working within or alongside franchise systems.
  • Capabilities in strategic problem solving, transformation leadership, commercial acumen, influence without authority, and adoption and realization focus.

Responsibilities

  • Identify growth and capability opportunities across assigned territories, diagnose structural performance gaps, define where to play and how to win shifts, prioritize a transformation roadmap, and quantify value through fact-based business cases.
  • Design future-state operating models, including route-to-market redesign, de-averaging and segmentation, and portfolio acceleration; challenge existing paradigms and align approaches with enterprise priorities.
  • Lead cross-functional transformation initiatives from concept through pilot to scale, establishing success criteria, governance, milestones, and execution discipline and removing barriers across KO and bottler organizations.
  • Integrate national transformation initiatives into assigned geographies by translating enterprise strategies into actionable local plans, ensuring initiatives are understood and operationalized, adapting execution with bottler leaders while preserving strategic integrity, and feeding in-market learning back into enterprise strategy.
  • Own adoption and value realization by defining and tracking adoption and business-impact KPIs, driving corrective action when adoption lags, and institutionalizing successful changes into standard ways of working.
  • Partner strategically with bottler leadership, influence and align stakeholders across bottler teams and KO functions, and drive behavioral and organizational change across the system.
  • Codify successful transformations into scalable playbooks, enable replication across markets and bottlers, build system capabilities in segmentation, data-driven decision making, and execution routines, and contribute to a repeatable transformation engine for MAP USA.
  • Lead key strategic projects as needed for the franchise.

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position.
  • Annual incentive reference value of 30% at target.
  • Relocation provided.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service