Senior Director, Franchise Strategy & Transformation

The Coca-Cola Company

6d • $174,000 - $204,000

About The Position

The Senior Director, Franchise Transformation is a strategic transformation leader responsible for unlocking competitive advantage across assigned bottler geographies. The role redesigns how the KO–bottler system operates and ensures transformation initiatives are adopted and deliver value in local markets. It focuses on diagnosing structural opportunities, defining future-state models, and leading high-impact initiatives that materially improve performance. The position bridges enterprise strategy and in-market execution by translating national initiatives into locally relevant plans, embedding them with bottler partners, and using market feedback to refine enterprise approaches.

The leader partners with bottler leadership and KO functions to deliver transformation from concept through pilot and scale, with clear governance, success criteria, adoption measures, and business-impact targets. The role also codifies successful initiatives into playbooks, enables replication across markets and bottlers, and builds system capabilities in segmentation, data-driven decision-making, and execution routines. The position is based in Atlanta, requires 26%–50% travel, and offers relocation. The listed pay range is $174,000–$204,000 USD, with an annual incentive reference value of 30%.

Requirements

• 10–15+ years of experience in franchise operations, commercial strategy, or transformation roles.
• Proven track record of leading large-scale transformation initiatives.
• Experience working within or alongside franchise systems.
• Capabilities in strategic problem solving, transformation leadership, commercial acumen, influence without authority, and adoption and realization focus.
• Leadership ability to challenge legacy ways of working, own outcomes end-to-end, balance strategy and execution, drive speed, focus, and accountability, and act as a force multiplier across the system.

Responsibilities

• Identify growth and capability opportunities, diagnose structural performance gaps, define where-to-play and how-to-win shifts, prioritize transformation roadmaps, and quantify business cases.
• Design future-state operating models, including route-to-market redesign, de-averaging and segmentation, and portfolio acceleration, aligned with enterprise priorities.
• Lead cross-functional transformation initiatives end-to-end, from concept through pilot and scale; establish governance, milestones, success criteria, and execution discipline; and remove delivery barriers across KO and bottler organizations.
• Integrate national transformation initiatives into assigned geographies by translating enterprise strategies into locally actionable plans, supporting local adaptation while maintaining strategic integrity, and establishing feedback loops.
• Own adoption and value realization by tracking adoption and business-impact KPIs, driving corrective action when adoption lags, measuring results against business cases, and institutionalizing successful changes.
• Serve as a strategic transformation partner to bottler leadership and influence stakeholders across bottler teams and KO functions to drive behavioral and organizational change.
• Codify successful transformations into scalable playbooks, enable replication across markets and bottlers, and build system capabilities in segmentation, data-driven decision-making, and execution routines.

Benefits

• Medical, financial, and/or other benefits, dependent on the position.
• Annual incentive reference value of 30%.
• Relocation provided.
• Development opportunities through exposure to regional and enterprise-level challenges.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed