Senior Director, Franchise Strategy & Transformation

The Coca-Cola Company • Draper, UT

6d • $174,000 - $204,000

About The Position

The Senior Director, Franchise Transformation is a strategic transformation leader responsible for unlocking competitive advantage across assigned bottler geographies. The role redesigns how the KO–bottler system operates and ensures transformation initiatives are adopted and deliver value in-market. It goes beyond stewardship of current performance to identify structural opportunities, design future-state models, and lead high-impact initiatives that materially improve performance. The role may also lead key strategic projects for the franchise.

The position bridges enterprise strategy and in-market execution. It integrates national transformation initiatives into local bottler markets, translating enterprise strategies into actionable plans tailored to local realities and ensuring they are embedded, operationalized, and realized at scale.

The role identifies growth and capability opportunities; develops transformation roadmaps and business cases; designs operating models in areas such as route-to-market redesign, segmentation, and portfolio acceleration; and leads cross-functional initiatives from concept through pilot and scale. It partners with bottler leadership and KO functions to drive adoption, measurable business impact, organizational change, and replication of successful approaches across MAP USA.

The position is based in Draper, Utah, with 0–25% travel and relocation provided. The stated U.S. pay range is $174,000–$204,000, with an annual incentive reference value of 30%. Base pay may vary by geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits is offered, dependent on the position. All hires must verify identity and eligibility to work in the United States and complete Form I-9 upon hire.

Requirements

• 10–15+ years of experience in franchise operations, commercial strategy, or transformation roles.
• Proven track record of leading large-scale transformation initiatives.
• Experience working within or alongside franchise systems.
• Strategic problem-solving capability.
• Transformation leadership capability.
• Commercial acumen.
• Ability to influence without authority.
• Focus on adoption and value realization.

Responsibilities

• Identify next-generation growth and capability opportunities across assigned territories, diagnose structural performance gaps, define where-to-play and how-to-win shifts, and translate insights into a prioritized transformation roadmap.
• Quantify the value of opportunities and develop clear, fact-based business cases.
• Design future-state operating models across areas including route-to-market redesign, de-averaging and segmentation, and portfolio acceleration.
• Challenge existing paradigms, define best-in-class system approaches, and ensure alignment with enterprise priorities.
• Lead cross-functional teams in delivering transformation initiatives end-to-end, from concept through pilot to scale.
• Establish governance, milestones, execution discipline, and clear success criteria; remove barriers across KO and bottler organizations.
• Integrate national transformation initiatives into assigned geographies and translate enterprise strategies into actionable plans suited to local market realities.
• Ensure initiatives are understood, embedded, and operationalized; partner with bottler leadership to adapt execution while maintaining strategic integrity.
• Establish feedback loops to refine enterprise strategies based on in-market learning.
• Own adoption and value realization, defining and tracking adoption and business-impact KPIs and ensuring measurable results against business cases.
• Drive corrective action where adoption lags and institutionalize successful changes into standard ways of working.
• Act as a strategic transformation partner to bottler leadership and influence and align stakeholders across bottler teams and KO functions.
• Drive behavioral and organizational change across the system.
• Codify successful transformations into scalable playbooks, enable replication across markets and bottlers, and build capabilities in segmentation, data-driven decision making, and execution routines.
• Contribute to a repeatable transformation engine for MAP USA.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position.
• Relocation provided.
• Opportunity to lead complex system initiatives and build future growth capabilities across bottling partners.
• Scope to apply transformation leadership in a collaborative, growth-oriented environment.
• Opportunities to build and enhance system capabilities.
• Development through exposure to regional and enterprise-level challenges.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed