Senior Director, Franchise Strategy & Transformation

The Coca-Cola Company•Atlanta, GA

6d•$174,000 - $204,000

About The Position

The Senior Director, Franchise Strategy & Transformation leads the South Region’s long-range planning and transformation agenda, connecting multi-year long-range planning (LRP) to the annual joint business plan (JBP) through strategic initiatives, new capabilities, and operating-model changes. The role identifies future growth opportunities and the capabilities needed to unlock growth, then works with Coca-Cola United and priority South Region Mainstream bottlers to design, test, embed, and scale new ways of working. The position has regional ownership of de-averaging, eCommerce, and digital capabilities, including digital merchandising. It leads the related strategy, business cases, capability building, adoption, and value realization, partnering with Operations, Commercial, RTM & FSOP, Intelligence, and bottler leaders. Once capabilities are embedded and scaled, core-business and bottler leaders retain accountability for sustained business delivery. The role is based in Atlanta, United States, and requires 26%–50% travel. The company does not offer employment-based visa sponsorship; applicants must already be authorized to work full time in the United States without requiring company sponsorship. The stated U.S. base pay range is $174,000–$204,000, with an annual incentive reference value of 30%.

Requirements

Bachelor’s degree required.
At least 10 years of experience across franchise leadership, commercial strategy, operations, digital, eCommerce, strategy, or transformation roles in CPG, beverage, retail, or a similarly complex system.
Demonstrated success leading long-range planning and translating multi-year strategic choices into annual business plans, sequenced initiatives, investments, and measurable outcomes.
Proven track record designing and scaling capabilities or operating models from business case through pilot, adoption, value realization, and transition into core-business ownership.
Strong commercial and financial acumen, including opportunity sizing, business-case development, investment trade-offs, P&L implications, and performance measurement.
Experience leading digital, eCommerce, data-enabled, segmentation, de-averaging, or related capability agendas with measurable business impact.
Proven ability to influence senior Company and bottler stakeholders, lead cross-functional teams without direct authority, and turn strategic debate into clear decisions and action.
Ability to combine consumer, customer, marketplace, financial, and frontline insights to identify growth opportunities and build practical capabilities.
Strong change leadership, adoption, and value-realization discipline, with judgment to scale, redesign, transfer, or stop initiatives based on evidence.
Must be currently authorized to work full time in the United States and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Lead South Region long-range planning by building the strategic fact base, identifying future growth pools, framing where-to-play and how-to-win choices, and translating approved choices into a sequenced multi-year roadmap.
Connect long-range planning to the annual joint business plan by translating multi-year priorities into annual initiatives, capability milestones, investment requirements, named owners, and measurable outcomes.
Own South Region transformation capabilities, including priorities, business cases, stage gates, interdependencies, resource recommendations, risks, and adoption and value-realization measures.
Lead the South Region de-averaging agenda with Marketing, Intelligence, RGM, Commercial, and Operations, differentiating choices across consumers, markets, geographies, channels, customers, occasions, and outlet opportunities.
Lead the South Region eCommerce capability agenda with bottler partners, defining required consumer, media, commercial, customer, data, execution, and operating-model capabilities and integrating priorities into relevant plans.
Lead the regional digital capability agenda, including digital merchandising, and translate enterprise capabilities into practical applications for the region and bottlers.
Build capabilities jointly with Coca-Cola United and priority Mainstream bottlers through assessments, future-state design, pilots, training, tools, routines, and change plans that enable sustained bottler ownership.
Develop quantified business cases and value hypotheses for transformation priorities, including expected growth, productivity, capability, investment, and adoption outcomes.
Lead initiatives from concept through pilot and scale, establishing success criteria, governance, milestones, decision rights, and corrective actions when adoption or value realization is off track.
Establish transition plans for successful capabilities, including receiving-owner readiness, operating routines, measures, resources, and governance for sustained ownership in an appropriate core-business function.
Maintain active partnerships with bottler and South Region leaders, ensuring priorities reflect market realities and frontline learning informs strategy, capability design, and scaling decisions.
Codify successful approaches into practical playbooks and support replication across relevant United and Mainstream bottler markets while allowing local adaptation.
Recommend whether initiatives should be accelerated, redesigned, transferred, or stopped based on strategic fit, adoption, business impact, and resource requirements.
Provide the Vice President, Franchise Leadership with recommendations on strategic choices, transformation priorities, investment trade-offs, capability gaps, and risks requiring leadership action.